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~isPartOf:"Journal of business research : JBR"
~subject:"Customer integration"
~subject:"Luxury goods"
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Search: subject_exact:"Virtuelle Community"
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Customer integration
Luxury goods
Social Web
452
Social web
452
Consumer behaviour
215
Konsumentenverhalten
215
Internet marketing
187
Online-Marketing
187
Social media
122
Brand management
102
Markenführung
102
Beziehungsmarketing
92
Relationship marketing
92
Viral marketing
92
Virales Marketing
92
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61
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55
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Advertising effects
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Betriebliche Wertschöpfung
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Value creation
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Luxusgüter
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64
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Filieri, Raffaele
4
Harrigan, Paul
3
Ko, Eunju
3
Seo, Yuri
3
Bazi, Saleh
2
Black, Iain
2
Gorton, Matthew
2
Hajli, Nick
2
Kim, Juran
2
Pantano, Eleonora
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Veloutsou, Cleopatra
2
Yang, Morgan X.
2
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2
Aiello, Gaetano
1
Aloini, Davide
1
Anderski, Matthias
1
Arruda, Carolina
1
Bai, Xue
1
Barnes, Stuart J.
1
Bean, Jonathan
1
Bozkurt, Siddik
1
Brodie, Roderick J.
1
Burns, Alvin C.
1
Carlson, Jamie
1
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1
Chan, Haksin
1
Chang, Yu
1
Chapman, Alexis
1
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1
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1
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1
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Chung, Yerim
1
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1
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1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
The journal of brand management : an international journal
15
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Journal of strategic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of fashion marketing and management
9
International journal of internet marketing and advertising : IJIMA
8
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of travel and tourism marketing
7
Marketing intelligence & planning
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Business horizons
6
International journal of advertising : the review of marketing communications
6
International journal of hospitality management
6
Psychology & marketing
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
Journal of engineering and technology management : JET-M
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of internet commerce
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
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ECONIS (ZBW)
64
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1
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
2
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
3
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
4
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
7
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
8
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
9
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
10
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
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