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~isPartOf:"Journal of business research : JBR"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Destination management
Firmenimage
Brand management
583
Markenführung
583
Consumer behaviour
492
Konsumentenverhalten
492
Brand image
473
Markenimage
473
Brand
272
Markenartikel
264
Beziehungsmarketing
158
Relationship marketing
158
Social Web
114
Social web
114
Luxury goods
99
Luxusgüter
99
Internet marketing
92
Online-Marketing
92
Advertising effects
56
Werbewirkung
56
Marketing management
55
Marketingmanagement
55
Brand equity
50
Personality psychology
46
Persönlichkeitspsychologie
46
Brand loyalty
40
Customer satisfaction
40
Kundenzufriedenheit
40
Customer integration
39
Kundenintegration
39
Social media
39
Advertising
37
Branding
35
Emotion
35
Corporate reputation
33
Designation of origin
33
Herkunftsbezeichnung
33
Markentreue
32
Werbung
31
China
29
Corporate Social Responsibility
27
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Article
48
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Article in journal
Conference paper
Aufsatz in Zeitschrift
48
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English
48
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Foroudi, Pantea
5
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Ageeva, Elena
2
Balmer, John M. T.
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Kyung Hoon
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Aarstad, Jarle
1
Akarsu, Tugra Nazlil
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Balaji, M. S.
1
Bang, Nguyen
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Bettinelli, Cristina
1
Bigné Alcañiz, J. Enrique
1
Bonnardel, Valérie
1
Borini, Felipe Mendes
1
Boukis, Achilleas
1
Breazeale, Michael
1
Brunner, Christian Boris
1
Bèzes, Christophe
1
Chang, Chao-Ching
1
Cowan, Kirsten
1
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Journal of business research : JBR
Tourism management : research, policies, practice
65
Journal of travel and tourism marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
The journal of brand management : an international journal
49
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Journal of destination marketing & management
29
Tourism management perspectives : TMP
29
Journal of retailing and consumer services
23
Journal of vacation marketing
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of vacation marketing : an international journal
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Marketing intelligence & planning
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of hospitality marketing & management
12
Asia Pacific journal of marketing and logistics
11
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
International journal of leisure and tourism marketing : IJLTM
10
Theoretical and applied economics : GAER review
10
Tourism review
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of hospitality and tourism insights
9
Journal of strategic marketing
9
Cogent business & management
8
International journal of contemporary hospitality management
8
Qualitative market research : an international journal
8
Tourism and hospitality research : THR
8
Tourism review : the official journal of the AIEST
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Administrative Sciences : open access journal
6
Journal of business strategy
6
Journal of marketing communications
6
Enlightening tourism : ET ; a pathmaking journal
5
International journal of hospitality management
5
Journal of Islamic marketing
5
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ECONIS (ZBW)
48
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48
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1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
5
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
8
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
Saved in:
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