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~isPartOf:"Journal of business research : JBR"
~subject:"Eco-label"
~subject:"Environmental consciousness"
~subject:"Marketing management"
~subject:"Umweltzeichen"
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Search: subject_exact:"Sustainable marketing"
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Eco-label
Environmental consciousness
Marketing management
Umweltzeichen
Green marketing
25
Öko-Marketing
25
Consumer behaviour
17
Konsumentenverhalten
17
Umweltbewusstsein
10
Marketingmanagement
8
Nachhaltige Entwicklung
7
Sustainable development
7
Environmental management
6
Umweltmanagement
6
Brand management
5
Markenführung
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Sustainability
5
Advertising
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Advertising effects
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Corporate Social Responsibility
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Corporate social responsibility
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Sustainable product
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Werbewirkung
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Green advertising
3
Nachhaltigkeit
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Sustainable marketing
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Beziehungsmarketing
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Customer value
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Environmental
2
Environmental concern
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Environmental policy
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Kaufentscheidung
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Kundenwert
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Luxusgüter
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Aulōnitēs, Geōrgios I.
2
Carrigan, Marylyn
2
Papadas, Karolos-Konstantinos
2
Apaolaza-Ibáñez, Vanessa
1
Arroyo, Pilar
1
Becerra, Enrique P.
1
Berry, Christopher
1
Carrete-Lucero, Lorena de la Paz
1
Chandra, Bibhas
1
Cho, Yoon-Na
1
Cho, Yoon-na
1
Cleveland, Mark
1
Garrett, Tony C.
1
Gerrath, Maximilian H. E. E.
1
Gonc̦alves, Helena Martins
1
Hartmann, Patrick
1
Kalamas, Maria
1
Kim, Kyung Hoon
1
Ko, Eunju
1
Kuah, Adrian T. H.
1
Kumar, Sumit
1
Laroche, Michel
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Lee, Hyunju
1
Li, Huaiyu
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Lourenço, Tiago Ferreira
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Lu, Yue
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Luz, Victoria Vilasanti da
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Majid, Kashef Abdul
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Mantovani, Danielle
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Olson, Erik L.
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Olya, Hossein
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Park, Seong-yeon
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Piha, Lamprini
1
Rapert, Molly Inhofe
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Russell, Cristel Antonia
1
Schmuck, Desirée
1
Shah, Zahra
1
Silva, Graça Miranda
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Journal of business research : JBR
Business strategy and the environment
17
International journal of hospitality management
12
Cogent business & management
11
Journal of retailing and consumer services
10
Marketing intelligence & planning
10
Amfiteatru economic : an economic and business research periodical
9
Journal of marketing communications
9
International journal of consumer studies
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
International journal of contemporary hospitality management
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Green consumerism : perspectives, sustainability, and behavior
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of international consumer marketing
6
Journal of promotion management : JPM
6
Asia-Pacific journal of business administration
5
European research studies
5
Global business review
5
Journal of global marketing
5
Journal of travel and tourism marketing
5
Cleaner and responsible consumption
4
International journal of advertising : the review of marketing communications
4
International journal of economic perspectives : IJEP
4
Journal of hospitality marketing & management
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Driving green consumerism through strategic sustainability marketing
3
Green advertising and the reluctant consumer
3
International journal of business competition and growth : IJBCG
3
International journal of management practice : IJMP
3
Journal of Asia Pacific business
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business strategy
3
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ECONIS (ZBW)
19
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19
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1
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
2
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
3
"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Olson, Erik L.
- In:
Journal of business research : JBR
150
(
2022
),
pp. 389-398
Persistent link: https://www.econbiz.de/10013365726
Saved in:
4
Why wouldn't green appeal drive purchase intention? : moderation effects of consumption values in the UK and China
Silva, Muthu de
;
Wang, Pengji
;
Kuah, Adrian T. H.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 713-724
Persistent link: https://www.econbiz.de/10012420610
Saved in:
5
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
6
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
7
Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention
Verma, Vivek Kumar
;
Chandra, Bibhas
;
Kumar, Sumit
- In:
Journal of business research : JBR
96
(
2019
),
pp. 206-216
Persistent link: https://www.econbiz.de/10011980808
Saved in:
8
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
9
The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 632-643
Persistent link: https://www.econbiz.de/10012105240
Saved in:
10
Green marketing orientation : conceptualization, scale development and validation
Papadas, Karolos-Konstantinos
;
Aulōnitēs, Geōrgios I.
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 236-246
Persistent link: https://www.econbiz.de/10011771507
Saved in:
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