"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Year of publication: |
2022
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Authors: | Olson, Erik L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 389-398
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Subject: | Fast fashion | Green marketing | Moral self licensing | Rebound effects | Sustainability | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Marketingmanagement | Marketing management | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility |
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