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~isPartOf:"Journal of business research : JBR"
~subject:"Internationale Beschaffung"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Internationale Beschaffung
Internet marketing
Fashion
67
Mode
67
Consumer behaviour
46
Konsumentenverhalten
46
Luxury goods
22
Luxusgüter
22
Textile distribution
20
Textilhandel
20
Bekleidungsindustrie
16
Clothing industry
16
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
Sustainability
12
Marketing management
11
Marketingmanagement
11
Nachhaltigkeit
11
Social Web
10
Social web
10
Beziehungsmarketing
9
Einzelhandel
9
Relationship marketing
9
Retail trade
9
Online-Marketing
7
Bekleidung
6
Clothing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Online retailing
6
Online-Handel
6
Customer value
5
Fashion industry
5
Kundenwert
5
Cultural identity
4
Customer equity
4
Customer satisfaction
4
Kulturelle Identität
4
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4
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Aufsatz in Zeitschrift
Marktinformation
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English
7
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Ko, Eunju
3
Anurag Singh
1
Audrezet, Alice
1
Chae, Heeju
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Im, Hyunjoo
1
Kerviler, Gwarlann de
1
Kim, Hye-yŏng
1
Kim, Kyung Hoon
1
Kong, Hyun Min
1
Moon, Hakil
1
Moulard, Julie Guidry
1
Parayitam, Satyanarayana
1
Park, Minjung
1
Patel, Ashok Kumar
1
Rana, Nripendra P.
1
Voyer, Benjamin G.
1
Wang, Shuman
1
Witmaier, Alexander
1
Yuan, Chun Lin
1
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Journal of business research : JBR
Journal of fashion marketing and management
14
Journal of retailing and consumer services
7
Journal of global fashion marketing : JGfM
6
Cogent business & management
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
International journal of advertising : the review of marketing communications
3
Electronic commerce research
2
European journal of international management : EJIM
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
Young consumers : insight and ideas for responsible marketers
2
Annals in social responsibility : ASR
1
Asia Pacific journal of marketing and logistics
1
Baltic Journal of Economic Studies
1
Business & professional ethics journal
1
CDR working papers
1
Central European business review : CEBR
1
Competition & change : the journal of global business and political economy
1
Corporate governance : international journal of business in society
1
Corporate social responsibility and environmental management
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Digital business
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing : EJM
1
European management journal
1
European research on management and business economics
1
Expert journal of marketing
1
Global business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International business and economics research journal
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
7
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1
In search of the next nexus : a maturing field for
fashion
research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
2
The influence of parasocial relationship in
fashion
web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury
fashion
brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury
fashion
brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
6
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice
;
Kerviler, Gwarlann de
;
Moulard, Julie …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
Saved in:
7
Customer social participation in the social networking services and its impact upon the customer equity of global
fashion
brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
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