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~isPartOf:"Journal of business research : JBR"
~subject:"Kundenintegration"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Kundenintegration
Social Web
452
Social web
452
Consumer behaviour
331
Konsumentenverhalten
331
Internet marketing
211
Online-Marketing
211
Welt
204
World
204
Brand management
128
Markenführung
128
Social media
122
Relationship marketing
106
Beziehungsmarketing
105
Viral marketing
95
Virales Marketing
95
Innovation
92
Brand image
84
Markenimage
84
Online retailing
73
Online-Handel
73
Innovation management
60
Multinationales Unternehmen
60
Transnational corporation
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Innovationsmanagement
59
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Aufsatz in Zeitschrift
Bibliografie enthalten
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51
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51
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Harrigan, Paul
3
Black, Iain
2
Filieri, Raffaele
2
Hajli, Nick
2
Plangger, Kirk
2
Richard, Marie-Odile
2
Roy, Sanjit
2
Veloutsou, Cleopatra
2
Aloini, Davide
1
Anderski, Matthias
1
Arruda, Carolina
1
Bagherzadeh, Mehdi
1
Barnes, Stuart J.
1
Bazi, Saleh
1
Bean, Jonathan
1
Bozkurt, Siddik
1
Brodie, Roderick J.
1
Carlson, Jamie
1
Centeno, Dave
1
Chan, Haksin
1
Chang, Yu
1
Chapman, Alexis
1
Chatterjee, Sheshadri
1
Chefor, Ellis
1
Chylinski, Mathew
1
Coussement, Kristof
1
Cowan, Kirsten
1
Daly, Tim
1
Dilmperi, Athina
1
Du, Shuili
1
Essamri, Azzouz
1
Evers, Uwana
1
Fan, Daisy X. F.
1
Foroudi, Pantea
1
Fujita, Momoko
1
Füller, Johann
1
Gaganpreet Singh
1
Gebauer, Johannes
1
Ghosh Dastidar, Ayan
1
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1
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Journal of business research : JBR
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Technological forecasting & social change : an international journal
15
The journal of brand management : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of technology marketing : IJTMkt
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Research policy : policy, management and economic studies of science, technology and innovation
9
The journal of product & brand management
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Journal of marketing management : MM
7
Innovation: organization & management : IOM
6
International journal of hospitality management
6
International journal of innovation management
6
Journal of engineering and technology management : JET-M
6
Journal of service management
6
Marketing intelligence & planning
6
Technology analysis & strategic management
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
International journal of internet marketing and advertising : IJIMA
5
International journal of product development : IJPD
5
International journal of technology management : IJTM
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
Journal of open innovation : technology, market, and complexity
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Journal of travel and tourism marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Psychology & marketing
5
The journal of business & industrial marketing
5
Business horizons
4
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Source
All
ECONIS (ZBW)
51
Showing
1
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10
of
51
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date (newest first)
date (oldest first)
1
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
2
The effect of subscriptions on customer engagement
Wu, Banggang
;
Guo, Gengxuan
;
Luo, Peng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552022
Saved in:
3
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
4
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
5
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
6
Physician engagement in online medical teams : a multilevel investigation
Liu, Huiyuan
;
Perera, Sandun C.
;
Wang, Jian-Jun
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014229205
Saved in:
7
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
8
Virtual interactions and sports viewing on social live streaming platforms : the role of co-creation experiences, platform involvement, and follow status
Qian, Tyreal Yizhou
;
Seifried, Chad
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014302574
Saved in:
9
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
10
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
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