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~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
~subject:"Success"
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Search: subject:"Produktgestaltung"
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Markenführung
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Produktgestaltung
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Product design
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Journal of business research : JBR
The journal of brand management : an international journal
12
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Design management : exploring fieldwork and applications
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Design thinking : integrating innovation, customer experience and brand value
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ECONIS (ZBW)
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1
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
3
The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
4
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
5
Designers' road(s) to success : balancing exploration and exploitation
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
115
(
2020
),
pp. 241-249
Persistent link: https://www.econbiz.de/10012271137
Saved in:
6
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
7
Multiple pathways to success in small creative businesses : the case of Belgian furniture designers
Jacobs, Sofie
;
Cambré, Bart
;
Huysentruyt, Marieke
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5461-5466
Persistent link: https://www.econbiz.de/10011590505
Saved in:
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