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~isPartOf:"Journal of business research : JBR"
~subject:"Monetary policy"
~subject:"Politische Kommunikation"
~subject:"Social Web"
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Search: subject:"Kommunikation"
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Monetary policy
Politische Kommunikation
Social Web
Marketing management
318
Marketingmanagement
318
Consumer behaviour
105
Konsumentenverhalten
105
Firm performance
60
Unternehmenserfolg
60
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Journal of business research : JBR
NBER working paper series
50
Working paper / National Bureau of Economic Research, Inc.
46
CESifo working papers
41
Discussion paper / Centre for Economic Policy Research
38
NBER Working Paper
38
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36
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
35
Working paper series / European Central Bank
35
ECB Working Paper
31
Journal of monetary economics
31
DNB working paper
29
Corporate communications : an international journal
28
The global public relations handbook : theory, research, and practice
27
European journal of political economy
25
International journal of central banking : IJCB
25
Journal of international money and finance
23
International journal of internet marketing and advertising : IJIMA
22
Journal of communication management : an international journal
22
Research
22
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SpringerLink / Bücher
21
Discussion paper
19
Journal of money, credit and banking : JMCB
19
Springer eBook Collection
18
CAMA working paper series
17
Industrial marketing management : the international journal for industrial and high-tech firms
17
Economics letters
16
IMF working papers
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of advertising research
15
Kom / Kommission der Europäischen Gemeinschaften
15
Review / Federal Reserve Bank of St. Louis
15
Working papers / Bank for International Settlements
15
Applied economics
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Finance and economics discussion series
14
Business horizons
13
CESifo Working Paper Series
13
Journal of retailing and consumer services
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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ECONIS (ZBW)
35
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1
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
2
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
3
The paradox of using public social media for work : the influence of after-hours work communication on employee outcomes
Yue, Cen April
- In:
Journal of business research : JBR
149
(
2022
),
pp. 748-759
Persistent link: https://www.econbiz.de/10013325682
Saved in:
4
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
5
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
6
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
7
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
8
Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
Saved in:
9
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
10
Illusions of truth : experimental insights into human and algorithmic detections of fake online reviews
Plotkina, Daria
;
Munzel, Andreas
;
Pallud, Jessie
- In:
Journal of business research : JBR
109
(
2020
),
pp. 511-523
Persistent link: https://www.econbiz.de/10012238112
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