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~isPartOf:"Journal of business research : JBR"
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Customer integration
2
Kundenintegration
2
Social Web
2
Social web
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Betriebliche Wertschöpfung
1
Developing countries
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Dutch
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Entwicklungsländer
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Ghana
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Großbritannien
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Institutional economics
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The LEGO Group
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Fallstudie
Article in journal
905
Aufsatz in Zeitschrift
905
Collection of articles of several authors
10
Sammelwerk
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Conference paper
5
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Gyrd-Jones, Richard I.
1
Healy, Jason C.
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Hens, Luc
1
Kornum, Niels
1
McDonagh, Pierre
1
Van den Waeyenberg, Sofie
1
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Journal of business research : JBR
HMD : Praxis der Wirtschaftsinformatik
13
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
Handbook of research on integrating social media into strategic marketing
7
Digital and social media marketing : a results-driven approach
6
Tourism management : research, policies, practice
6
Cases on strategic social media utilization in the nonprofit sector
5
Corporate social responsibility in the digital age
5
Handbook of social media management : value chain and business models in changing media markets
5
Personalentwicklung 2.0 : Lernen, Wissensaustausch und Talentförderung der nächsten Generation
5
Social media and crisis communication
5
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
4
Harvard business review : HBR
4
Ifo-Schnelldienst
4
Journal of business ethics : JOBE
4
Journal of hospitality marketing & management
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Long range planning : LRP ; international journal of strategic management
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
4
Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit mehr als 260 Fragen und Aufgaben
4
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Customer-centric marketing strategies : tools for building organizational performance
3
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era
3
European journal of marketing : EJM
3
Global business and organizational excellence : a review of research & best practices
3
International journal of technology marketing : IJTMkt
3
Knowledge management 2.0 : organizational models and enterprise strategies
3
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
3
Maritime policy and management : MPM
3
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
3
Psychology & marketing
3
Rising powers and multilateral institutions
3
Social-Media-Handbuch : Theorien, Methoden, Modelle
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
3
The journal of world investment & trade : law, economics, politics
3
Thunderbird international business review
3
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ECONIS (ZBW)
3
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1
Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
2
Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
Saved in:
3
Overcoming institutional distance : expansion to base-of-the-pyramid markets
Van den Waeyenberg, Sofie
;
Hens, Luc
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1692-1699
Persistent link: https://www.econbiz.de/10009683167
Saved in:
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