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~isPartOf:"Journal of business research : JBR"
~type_genre:"Conference paper"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Lehrbuch"
~type_genre:"Mehrbändiges Werk"
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Search: subject:"advertising"
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Consumer behaviour
6
Konsumentenverhalten
6
Advertising effects
5
Werbewirkung
5
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Advertising
2
International marketing
2
Internationales Marketing
2
Marketing management
2
Marketingmanagement
2
Personality psychology
2
Persönlichkeitspsychologie
2
Werbung
2
3D virtual experience
1
Advertising appeals
1
Advertising theory
1
Associations
1
Attributions
1
Beziehungsmarketing
1
Brand
1
Brand attribute
1
Branding
1
Broadening
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Celebrity endorsement
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Celebrity-Werbung
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Comparative advertising
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Consumer inference
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Consumer information processing
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Choi, Yung Kyun
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1
Jewell, Robert D.
1
Ko, Eunju
1
Lee, Chang Han
1
Lee, Dong Hwan
1
Luna, David
1
Pandelaere, Mario
1
Phan, Michel Cao Tuan
1
Saenger, Christina
1
Schellhase, Ralf
1
Silvera, David H.
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Taylor, Charles Raymond
1
Tikkanen, Henrikki
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Journal of business research : JBR
Lehrbuch
34
International journal of advertising : the quarterly review of marketing communications
15
Designing and communicating experience
14
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
12
Modernes Marketing für Studium und Praxis
8
Always learning
7
Interdisciplinary management research XVI ; 1
7
Werbung für alle Sinne : multimodale Kommunikationsstrategien
7
Business horizons
6
McGraw-Hill/Irwin series in marketing
6
Europäische Hochschulschriften / 5
5
Gabler-Lehrbuch
5
Kohlhammer-Edition Marketing
5
Konsum und Verhalten
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Conference proceedings trends in business communication 2016
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Kohlhammer Edition Marketing
4
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
4
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
4
UTB / Betriebswirtschaftslehre
4
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Europäische Hochschulschriften / 2
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
3
International marketing review
3
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
3
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
3
Rechtswissenschaftliche Forschung und Entwicklung
3
Reihe Wirtschaftswissenschaften
3
Research
3
Studienwissen kompakt
3
The Irwin series in marketing
3
The globalisation of Chinese business : implications for multinational investors
3
WiSo-Lehr- und Handbücher
3
... für Dummies
2
Abhandlungen zur Werbewissenschaft und Werbepraxis
2
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ECONIS (ZBW)
7
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1
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
2
The impact of inference generation on belief formation
Lee, Dong Hwan
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2064-2071
Persistent link: https://www.econbiz.de/10010400153
Saved in:
3
Associative and dissociative comparative
advertising
strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
Saved in:
4
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
5
How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
Saved in:
6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
7
Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Choi, Yung Kyun
;
Schellhase, Ralf
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2055
Persistent link: https://www.econbiz.de/10010400159
Saved in:
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