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Special section: Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
2
Introduction: Strategic thinking in marketing
Moon, Junyean
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697
Persistent link: https://www.econbiz.de/10009772392
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3
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
4
The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
Saved in:
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