The internationalization of marketing communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Michel Tuan Pham; Siegfried Dewitte
| Year of publication: |
2013
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|---|---|
| Authors: | Pham, Michel T. ; Dewitte, Siegfried |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 7, p. 871-873
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| Subject: | Marketing | Kommunikation | Communication | Internationale Konferenz | International conference | Frankreich | France | 2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzschrift ; Conference proceedings |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009756894