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Consumer behaviour
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Rarity
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Kapferer, Jean-Noël
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Valette-Florence, Pierre
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Journal of business research : JBR
The journal of brand management : an international journal
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Business horizons
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Revue française de gestion : hommes et techniques
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Analyse financière
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Journal of Product & Brand Management
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Remarques
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The journal of product & brand management
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Brand management ; Vol. 2
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Business Horizons
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City branding : theory and cases
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Handbuch Mergers & Acquisitions Management
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International marketing review
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Journal of Brand Management: Advanced Collections
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Journal of brand management: advanced collections
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Journal of personal selling & sales management : JPSSM
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Journal of revenue and pricing management
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Journal of strategic management education : JSME
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Les Cahiers de Recherche
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Les cahiers de recherche / HEC Paris
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Luxury marketing : a challenge for theory and practice
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MPRA Paper
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing Science
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Psychology & marketing
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Raison présente
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Revue française du marketing
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Springer eBook Collection / Business and Management
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Sustainable luxury : managing social and environmental performance in iconic brands
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The Routledge companion to contemporary brand management
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The brand challenge : adapting branding to sectorial imperatives
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The definitive book of branding
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ECONIS (ZBW)
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Which consumers believe luxury must be expensive and why? : a cross-cultural comparison of motivations
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
132
(
2021
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012581682
Saved in:
2
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
3
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
Saved in:
4
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
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