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Journal of business research : JBR
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Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
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Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano “Nino”
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1129
Persistent link: https://www.econbiz.de/10008640049
Saved in:
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