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~isPartOf:"Journal of business research : JBR"
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Search: subject:"Credibility"
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Credibility
37
Glaubwürdigkeit
36
Consumer behaviour
28
Konsumentenverhalten
28
Brand management
16
Markenführung
16
Authenticity
12
Advertising effects
10
Brand image
10
Internet marketing
10
Markenimage
10
Online-Marketing
10
Werbewirkung
10
Social Web
8
Social web
8
Viral marketing
8
Virales Marketing
8
Advertising
7
Confidence
7
Vertrauen
7
Werbung
7
Brand
6
Markenartikel
6
Brand credibility
5
Online retailing
5
Online-Handel
5
Branding
4
Celebrity endorsement
4
Celebrity-Werbung
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Führungsstil
4
Influencer marketing
4
Leadership style
4
Marketing management
4
Marketingmanagement
4
Social media
4
Source credibility
4
Brand authenticity
3
Consumer behavior
3
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Article
51
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51
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English
51
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Audrezet, Alice
2
Cunha, Miguel Pina e
2
Dwivedi, Yogesh Kumar
2
Ketron, Seth
2
Melewar, T. C.
2
Moulard, Julie Guidry
2
Rego, Arménio
2
Sousa, Filipa
2
Alhouti, Sarah
1
Ameen, Nisreen
1
Anaza, Nwamaka A.
1
Baack, Daniel W.
1
Bacouel-Jentjens, Sabine
1
Balaji, M. S.
1
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1
Basu, Sriparna
1
Bauer, Hans H.
1
Behl, Abhishek
1
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1
Bian, Xuemei
1
Bilstein, Nicola
1
Bowen, Melanie
1
Bulmer, Sandy
1
Calter, Dayenne M.
1
Carlson, Les
1
Chaker, Nawar N.
1
Chaudhuri, Himadri Roy
1
Chen, Haipeng
1
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1
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1
Conduit, Jodie
1
Curado, Carla
1
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1
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1
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1
Dewani, Prem Prakash
1
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1
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1
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Journal of business research : JBR
NBER working paper series
86
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
CEPR Discussion Papers
63
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
54
Journal of business ethics : JOBE
52
IMF working paper
44
Journal of retailing and consumer services
34
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
International journal of hospitality management
26
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Insurance / Mathematics & economics
25
Leadership
24
Tourism management : research, policies, practice
24
Authentic leadership : clashes, convergences, and coalescences
23
Europäische Hochschulschriften / 5
23
Economics letters
22
Leadership & organization development journal
21
Open economies review
21
Journal of economic dynamics & control
20
The economic journal : the journal of the Royal Economic Society
20
Journal of marketing communications
19
Journal of promotion management : innovations in planning and applied research
19
CESifo working papers
18
ECB Working Paper
18
Economic modelling
18
Applied economics
17
Working paper
17
Working paper series / European Central Bank
17
Discussion papers / CEPR
16
European economic review : EER
16
Journal of international economics
16
Journal of macroeconomics
16
Psychology & marketing
16
Discussion paper
15
Discussion paper / Tinbergen Institute
15
International journal of internet marketing and advertising : IJIMA
15
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ECONIS (ZBW)
51
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51
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date (oldest first)
1
A meta-analysis of antecedents and consequences of eWOM
credibility
: investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
How the
credibility
of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
5
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
6
Fake or credible? : antecedents and consequences of perceived
credibility
in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
7
Examining the effects of celebrity trust on advertising
credibility
, brand
credibility
and corporate
credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
Forty-five years of celebrity
credibility
and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
9
A narrative approach for overcoming the message
credibility
problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
10
Interactive voice assistants : does brand
credibility
assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
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