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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Economics Papers from University Paris Dauphine
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Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
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Working paper / National Bureau of Economic Research, Inc.
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Jahrbücher für Nationalökonomie und Statistik
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Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
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Ab 2010: Zahlen, Daten, Fakten
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Diskussionspapiere / Fachbereich Wirtschaftswissenschaften, Universität Hannover
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Impact of product characteristics of limited
edition
shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency
Chae, Heeju
;
Kim, Seunggwan
;
Lee, Jungguk
;
Park, Kyounghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 398-406
Persistent link: https://www.econbiz.de/10012417145
Saved in:
2
When limited
edition
packages backfire : the role of emotional value, typicality and need for uniqueness
Dörnyei, Krisztina Rita
;
Lunardo, Renaud
- In:
Journal of business research : JBR
137
(
2021
),
pp. 233-243
Persistent link: https://www.econbiz.de/10012665708
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