Impact of product characteristics of limited edition shoes on perceived value, brand trust, and purchase intention; focused on the scarcity message frequency
Year of publication: |
2020
|
---|---|
Authors: | Chae, Heeju ; Kim, Seunggwan ; Lee, Jungguk ; Park, Kyounghye |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 398-406
|
Subject: | Limited Edition Product (LEP) | Limited Edition Shoes (LES) | Perceived value | Purchase intention | Types of scarcity message |
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