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Marketing communication
6
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Journal of business research : JBR
Journal of marketing communications
18
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing i menedžment innovacij : m&mi
5
The marketing review
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Acta Universitatis Bohemiae Meridionales
4
European research studies
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Integrated marketing communication : creating spaces for engagement
4
International journal of internet marketing and advertising : IJIMA
4
Revista de Marketing Online (Journal of Online Marketing)
4
Central European Business Review
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Holistic Marketing Management
3
Holistic Marketing Management Journal
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Journal of Business Research
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Working Papers / Hanken Svenska Handelshögskolan
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Anadolu University Journal of Social Sciences
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Annales Universitatis Mariae Curie-Skłodowska / H
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Annals of Spiru Haret University, Economic Series
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Central European business review : CEBR
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Cogent Business & Management
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Corporate communications : an international journal
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Economics and business review
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European Research Studies Journal
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European journal of marketing : EJM
2
Indian journal of economics & business : IJEB
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Interdisciplinary Management Research
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International Journal of Academic Research in Business and Social Sciences
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International Journal of Technology for Business (IJTB)
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of islamic marketing and branding
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ECONIS (ZBW)
10
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10
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1
Fit or misfit of culture in
marketing
communication
? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
2
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
3
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
4
Evolution of digital
marketing
communication
: bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Saved in:
5
Marketing capabilities and international new venture performance : the mediation role of
marketing
communication
and the moderation effect of technological turbulence
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Ciravegna, …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 25-37
Persistent link: https://www.econbiz.de/10012156665
Saved in:
6
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated
marketing
communication
and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
7
Exploring users' motivations to participate in viral communication on social media
Tiago, Maria Teresa Borges
;
Tiago, Flávio Borges
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
Saved in:
8
Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
9
Communication and marketing of services by religious organizations in India
Iyer, Sriya
;
Velu, Chander
;
Mumit, Abdul
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
Saved in:
10
Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk
;
Shrum, L. J.
;
Merunka, Dwight
;
Barnier, …
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
Saved in:
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