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Journal of business research : JBR
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The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
2
The importance of functional and emotional content in online consumer reviews for
product
sales
: evidence from the mobile gaming market
Jang, Seongsoo
;
Chung, Jaihak
;
Rao, Vithala R.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 583-593
Persistent link: https://www.econbiz.de/10012544877
Saved in:
3
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
4
Product
sales
forecasting using online reviews and historical sales data : a method combining the Bass model and sentiment analysis
Fan, Zhi-Ping
;
Che, Yu-Jie
;
Chen, Zhen-Yu
- In:
Journal of business research : JBR
74
(
2017
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011675404
Saved in:
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