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~isPartOf:"Journal of business research : JBR"
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Consumer behaviour
36
Konsumentenverhalten
36
Sport
33
Sports
33
Sportmarketing
32
Sports marketing
32
Computerspiel
28
Video game
28
Sport event
23
Sportveranstaltung
23
Sponsoring
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Sponsorship
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Professional sports
19
Profisport
19
Brand image
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Markenimage
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Football
11
Fußball
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Innovation
11
Social Web
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Social web
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Brand management
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Markenführung
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Beziehungsmarketing
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Relationship marketing
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Sport organization
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Sportorganisation
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Advertising effects
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Werbewirkung
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Emotion
6
Innovation management
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Innovationsmanagement
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Kundenzufriedenheit
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Big event
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Event marketing
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Gambling
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Game theory
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Cornwell, T. Bettina
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Allal-Chérif, Oihab
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Bee, Colleen
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Funk, Daniel C.
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Calabuig Moreno, Ferran
2
Choi, Jeonghye
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Dalakas, Vassilis
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Dwivedi, Yogesh Kumar
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Gerke, Anna
2
Ghosh, Tathagata
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Grohs, Reinhard
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King, Jesse
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Lacey, Russell
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Prado-Gascó, Vicente
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Scheinbaum, Angeline Close
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Journal of business research : JBR
Journal of sports economics
629
Journal of sport management : the official journal of the North American Society of Sport Management
477
European Sport management quarterly : ESMQ
444
Sport management review
440
International journal of sport management and marketing : IJSMM
355
International journal of sport finance
248
Sport marketing quarterly : preferred journal of the Sport Marketing Association
219
International journal of sports marketing & sponsorship
189
Applied economics
164
SpringerLink / Bücher
100
Discussion paper series / IZA
99
Applied economics letters
93
Sport Management Review
78
Sport, Business and Management : an international journal ; SBM
78
Tourism management : research, policies, practice
66
IZA Discussion Paper
60
European journal of operational research : EJOR
55
Economic inquiry : journal of the Western Economic Association International
51
Marine resource economics
50
NBER working paper series
49
Southern economic journal
49
Springer eBook Collection
49
Atlantic economic journal : AEJ
46
Working paper / National Bureau of Economic Research, Inc.
44
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
41
Scottish journal of political economy : the journal of the Scottish Economic Society
40
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
39
Contemporary economic policy : a journal of Western Economic Association International
37
Research
37
Review of industrial organization : RIO
36
IZA Discussion Papers
35
Tourism economics : the business and finance of tourism and recreation
35
Hamburg contemporary economic discussions
34
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
34
NBER Working Paper
33
International journal of forecasting
32
Journal of advertising : official publication of the American Academy of Advertising
32
The journal of gambling business and economics
31
Journal of economic behavior & organization : JEBO
30
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ECONIS (ZBW)
85
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1
The negative effect of CSR-CSI domain overlap in CSR-linked
sport
sponsorship
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534267
Saved in:
2
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
Saved in:
3
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
4
Apart we ride together : the motivations behind users of mixed-reality sports
Westmattelmann, Daniel
;
Grotenhermen, Jan-Gerrit
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 316-328
Persistent link: https://www.econbiz.de/10012643767
Saved in:
5
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of
sport
rivalries
Tyler, B. David
;
Cobbs, Joe
;
Nichols, Bridget Satinover
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 708-719
Persistent link: https://www.econbiz.de/10012494005
Saved in:
6
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
7
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
8
Fantasy sports and beyond : complementary digital experiences (CDXs) as innovations for enhancing fan experience
Yuksel, Mujde
;
Smith, Andrew N.
;
Milne, George R.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 143-155
Persistent link: https://www.econbiz.de/10012643523
Saved in:
9
Sport
entrepreneurship and value co-creation in times of crisis : the covid-19 pandemic
Ratten, Vanessa
;
Braga, Vitor
;
Marques, Carla Susana da …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 265-274
Persistent link: https://www.econbiz.de/10012590292
Saved in:
10
Sustainable esports entrepreneurs in emerging countries : audacity, resourcefulness, innovation, transmission, and resilience in adversity
Allal-Chérif, Oihab
;
Guaita-Martínez, José Manuel
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541927
Saved in:
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