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Welt
204
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204
Innovation
73
Consumer behaviour
66
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59
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Laroche, Michel
10
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Huarng, Kun-Huang
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3
Ko, Eunju
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Martin, Drew
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McDowell, William C.
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Papadopoulos, Nicolas G.
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Xie, Xuemei
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Škare, Marinko
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Fung, Hung-gay
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Global Marketing Conference <2012, Seoul>
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Journal of business research : JBR
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2,509
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1,361
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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632
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614
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IZA Discussion Paper
579
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Climate policy
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Economics letters
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International Journal of Energy Economics and Policy : IJEEP
524
Journal of world trade : law, economic policy, public policy
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ECONIS (ZBW)
358
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11
Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang
;
Ran, Yaxuan
;
Wu, Banggang
;
Wang, Valerie …
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
Saved in:
12
The impact of reverse knowledge transfers on exploitative and exploratory innovations in MNCs : the role of knowledge distance
Ouyang, Huimin
;
Park, Chansoo
;
Oh, Chang Hoon
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555832
Saved in:
13
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
14
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
15
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
16
More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie
;
Tarkiainen, Anssi
;
Sipilä, Jenni
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
Saved in:
17
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
18
AI for managing open innovation : opportunities, challenges, and a research agenda
Broekhuizen, Thijs
;
Dekker, Hendrikus Cornelis
;
Faria, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383194
Saved in:
19
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
20
Collaboration strategies and SME innovation performance
Audretsch, David B.
;
Belitski, Maksim
;
Caiazza, Rosa
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304113
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