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~isPartOf:"Journal of business research : JBR"
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B-to-B-Marketing
100
Business-to-business marketing
100
Lieferantenmanagement
83
Supplier relationship management
83
Relationship marketing
36
Beziehungsmarketing
35
Salespeople
17
Verkaufspersonal
17
E-commerce
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Electronic Commerce
16
Business-to-business
15
Selling
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Verkauf
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Consumer behaviour
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B2B
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Customer value
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Digitalisierung
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Digitization
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Kundenwert
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Kundenzufriedenheit
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Sales performance
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China
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112
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Sharma, Piyush
5
Johnston, Wesley J.
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Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Bag, Surajit
2
Chatterjee, Sharmila C.
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Chatterjee, Sheshadri
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Chaudhuri, Ranjan
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Chung, Henry F. L.
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Dong, Maggie Chuoyan
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Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
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2
Gounaris, Spiros
2
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2
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Hao, Andy
2
Hartmann, Nathaniel N.
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Hinterhuber, Andreas
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Huang, Ying
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Kienzler, Mario
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Kindström, Daniel
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Latinovic, Zoran
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Malik, Ashish
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Miles, Morgan P.
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Muhammad Sabbir Rahman
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Paul, Justin
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Raddats, Chris
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Rana, Nripendra P.
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Slepniov, Dmitrij
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Vrontis, Demetris
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Xiao, Zhenxin
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Xu, Shichun
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Agarwal, Shailja
1
Alexander, Matthew
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1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of business & industrial marketing
247
Journal of Business & Industrial Marketing
222
Journal of business-to-business marketing
133
SpringerLink / Bücher
90
Handbook of business-to-business marketing
35
Journal of marketing
35
Springer eBook Collection
35
European Journal of Marketing
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of Services Marketing
24
Journal of the Academy of Marketing Science
24
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Marketing Intelligence & Planning
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
International Journal of Bank Marketing
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of strategic marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of Product & Brand Management
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
112
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1
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
2
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
3
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
4
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
Transformative marketing in the new normal : a novel practice-scholarly integrative review of
business-to-business
marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
7
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
8
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
9
Entrepreneurial strategy-making, corporate entrepreneurship preparedness and entrepreneurial sales actions : improving B2B sales performance
Edwards, John
;
Miles, Morgan P.
;
D'Alessandro, Steven
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014227814
Saved in:
10
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
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