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Search: subject:"markenware"
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Brand
272
Markenartikel
272
Brand management
239
Markenführung
239
Consumer behaviour
228
Konsumentenverhalten
228
Brand image
183
Markenimage
183
Beziehungsmarketing
69
Relationship marketing
69
Luxury goods
39
Luxusgüter
39
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Social Web
28
Social web
28
Brand loyalty
19
Marketing management
17
Marketingmanagement
17
Advertising
15
Werbung
15
Brand equity
14
Markentreue
13
Brand attitude
12
Branding
12
Einzelhandel
11
Personality psychology
11
Persönlichkeitspsychologie
11
Retail trade
11
Scale development
11
Brand personality
10
Celebrity endorsement
10
Celebrity-Werbung
10
Customer integration
10
Kundenintegration
10
Preismanagement
10
Pricing strategy
10
Viral marketing
10
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Undetermined
217
Free
6
Type of publication
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Article
272
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Article in journal
272
Aufsatz in Zeitschrift
272
Conference paper
3
Konferenzbeitrag
3
Language
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English
272
Author
All
Ko, Eunju
6
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Koll, Oliver
3
Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
2
Bogomolova, Svetlana
2
Chen, Qimei
2
Cottam, Susan
2
Czinkota, Michael R.
2
Dass, Mayukh
2
Dawes, John
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Dwivedi, Yogesh Kumar
2
Espinosa, Jennifer A.
2
Ewing, Michael
2
Fetscherin, Marc
2
Filieri, Raffaele
2
Foti, Lianne
2
Gerrath, Maximilian H. E. E.
2
Geuens, Maggie
2
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Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
282
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
272
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272
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
5
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
6
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
7
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
8
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
9
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
10
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
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