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Search: subject_exact:"Direct marketing"
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Direktmarketing
14
Direct marketing
13
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Consumer behaviour
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Innovation
2
Konsumentenverhalten
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Personality psychology
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Personalized advertising
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Persönlichkeitspsychologie
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Relationship marketing
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AHP approach
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AHP-Verfahren
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Abnormal returns
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Advertising appeals
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Ankündigungseffekt
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Announcement effect
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Benchmarking
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Betriebliche Standortwahl
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Bibliometrics
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Bibliometrie
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Brand image
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Brand management
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Börsenkurs
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Capital income
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Category Management
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Category management
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Cognition
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Cognitive dissonance
1
Complexity theory
1
Conditional process analysis
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Consent to direct marketing
1
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Abbu, Haroon R.
1
Baalbaki, Sally
1
Bhattacharya, C. B.
1
Chung, Angie
1
Coussement, Kristof
1
Dacin, Peter A.
1
De Bock, Koen W.
1
Driessen, Paul H.
1
Fennell, Patrick B.
1
Gopalakrishna, Pradeep
1
Guzman, Francisco
1
Hastak, Manoj
1
Hillebrand, Bas
1
Hopkins, Christopher D.
1
Iyer, Easwar S.
1
Lee, Kangbok
1
Liang, Xiaoning
1
Lin, Chien-Wei
1
Liu, Martin J.
1
Luo, Jun
1
Matear, Margaret
1
McCarty, John A.
1
Minguez, Ana
1
Molner, Sven
1
Mukhopadhyay, Samar K.
1
Pasirayi, Simbarashe
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Richey, Robert Glenn <Jr.>
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Sesé, F. Javier
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Sprong, Niels
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Tran, Trang P.
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Van den Bossche, Filip
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Woo, Hongjoo
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Yao, Dong-Qing
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Yuan, Ruizhi
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Yue, Xiaohang
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Journal of business research : JBR
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Marketing Science
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
ERIM Report Series Research in Management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
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ECONIS (ZBW)
13
USB Cologne (EcoSocSci)
1
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
3
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
4
The effect of subscription-based direct-to-consumer channel additions on firm value
Pasirayi, Simbarashe
;
Fennell, Patrick B.
- In:
Journal of business research : JBR
123
(
2021
),
pp. 355-366
Persistent link: https://www.econbiz.de/10012430527
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.
;
Gopalakrishna, Pradeep
- In:
Journal of business research : JBR
125
(
2021
),
pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
Saved in:
7
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
8
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
9
Data accuracy's impact on segmentation performance : benchmarking RFM analysis, logistic regression, and decision trees
Coussement, Kristof
;
Van den Bossche, Filip
;
De Bock, …
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2751-2758
Persistent link: https://www.econbiz.de/10010235325
Saved in:
10
Marketing and society : preface to special section on volunteerism, price assurances, and direct-to-consumer advertising
Iyer, Easwar S.
;
Bhattacharya, C. B.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 59-60
Persistent link: https://www.econbiz.de/10008806339
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