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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
17
Werbepsychologie
17
Consumer behaviour
14
Konsumentenverhalten
14
Advertising effects
11
Werbewirkung
11
Advertising
8
Werbung
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Brand image
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Markenimage
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Emotion
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Economic psychology
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USA
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Advertising effectiveness
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Alvarez, Cecilia M. O.
1
Balaji, M. S.
1
Biswas, Abhijit
1
Briggs, Elten
1
Chrysochou, Polymeros
1
Chu, Hsunchi
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Dutta, Sujay
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Faseur, Tine
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Fennis, Bob Michaël
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Geuens, Maggie
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Hansen, Flemming
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Hill, Sarah E.
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Huang, Huiling
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Jaccard, James
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Janakiraman, Narayan
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Jha, Subhash
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Jiang, Yangyang
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Kavvouris, Christos
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Knewtson, Heather S.
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Kreuzer, Maria
1
Lee, Seungae
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Li, Feng
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Li, Yexin Jessica
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Liao, Shuling
1
Liu, Lu
1
Liu, Qing
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Matthes, Jörg
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Miniard, Paul W.
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Motoki, Kosuke
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Narumi, Takuji
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Navarro, Angeles
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Northey, Gavin
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Okazaki, Shintaro
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Otterbring, Tobias
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Pelsmacker, Patrick de
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Petit, Olivia
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Plangger, Kirk
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Pounders, Kathrynn R.
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Journal of business research : JBR
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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ECONIS (ZBW)
20
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1
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
2
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
3
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias
;
Sundie, Jill
;
Li, Yexin Jessica
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
Saved in:
6
The marketing of evolutionary psychology
Saad, Gad
- In:
Journal of business research : JBR
120
(
2020
),
pp. 485-491
Persistent link: https://www.econbiz.de/10012417156
Saved in:
7
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
8
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
9
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
10
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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