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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"B-to-B-Marketing"
~subject:"Produktentwicklung"
~type:"article"
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Search: subject_exact:"Strategischer Erfolgsfaktor"
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B-to-B-Marketing
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4
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Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
25
The journal of product innovation management : an international publication of the Product Development & Management Association
25
International journal of innovation management
19
Journal of business research : JBR
14
The journal of business & industrial marketing
9
European journal of innovation management : EJIM
6
IEEE transactions on engineering management : EM
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International journal of innovation and technology management
6
International journal of project management : the journal of The International Project Management Association
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Innovation & management review
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International journal of product development : IJPD
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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European journal of innovation management
3
Journal of marketing theory and practice
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Journal of strategic marketing
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R & D management
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Research-technology management : RTM
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of high technology management research
3
European journal of marketing : EJM
2
International entrepreneurship and management journal
2
International journal of entrepreneurship and innovation management
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International journal of innovation and technology management : IJITM
2
International journal of managing projects in business
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International journal of production research
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International small business journal : researching entrepreneurship
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Journal of engineering and technology management : JET-M
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Measuring business excellence : the journal of organizational performance management
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Technology analysis & strategic management
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The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
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The journal of product & brand management
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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ECONIS (ZBW)
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1
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
2
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
3
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
4
Governance mechanisms in business-to-business electronic markets
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Saini, Amit
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 45-62
Persistent link: https://www.econbiz.de/10008826531
Saved in:
5
Sales, marketing, and research-and-development cooperation across new product development stages : implications for success
Ernst, Holger
;
Hoyer, Wayne D.
;
Rübsaamen, Carsten
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 80-92
Persistent link: https://www.econbiz.de/10009237710
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