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Journal of business-to-business marketing
Journal of promotion management : JPM
Trade show management : planning, implementing and controlling of trade shows, conventions and events
38
Ifo-Schnelldienst
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
8
The journal of business & industrial marketing
8
International journal of hospitality management
6
Intereconomics : review of European economic policy
4
European journal of marketing : EJM
3
Journal of business research : JBR
3
Tourism management : research, policies, practice
3
Zeitschrift für Wirtschaftsgeographie
3
Advances in business marketing : a research annual
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Cosmopolitan canvases : the globalization of markets for contemporary art
2
Customer Experience : Forum Dienstleistungsmanagement
2
Economic geography
2
Events und Erlebnis : Stand und Perspektiven der Eventforschung
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
2
Journal of customer behaviour
2
Journal of economic geography
2
Journal of promotion management : innovations in planning and applied research
2
Journal of travel and tourism marketing
2
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
2
Märkte im Dialog : die Messen der dritten Generation
2
Tourism economics : the business and finance of tourism and recreation
2
Vierteljahrschrift für Sozial- und Wirtschaftsgeschichte : VSWG
2
Accounting, business & financial history
1
Agglomerationsräume in Deutschland : Ansichten, Einsichten, Aussichten
1
Agriculture, tourism and education ; Pt. 2
1
Asia Pacific business review
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Berichte / Forschungsinstitut der Internationalen Wissenschaftlichen Vereinigung Weltwirtschaft und Weltpolitik (IWVWW) e.V.
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Betriebswirtschaftliches Controlling : Planung - Entscheidung - Organisation ; Festschrift für Univ.-Prof. Dr. Dietrich Adam zum 60. Geburtstag
1
Beyond territory : dynamic geographies of knowledge creation, diffusion, and innovation
1
Business organizations and collaborative web : practices, strategies and patterns
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ECONIS (ZBW)
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1
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
2
Fairness perceptions, happiness, and behavioral intentions in trade fairs : an investigation from the relational model of justice
Rai, Shivam
;
Narwal, Preeti
- In:
Journal of business-to-business marketing
31
(
2024
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014574590
Saved in:
3
An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales
Nayak, Jogendra Kumar
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10012196276
Saved in:
4
The effect of export promotion programs on chilean firms' export activity : a longitudinal study on trade shows and trade missions
Geldres-Weiss, Valeska V.
;
Monreal-Pérez, Joaquín
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 660-674
Persistent link: https://www.econbiz.de/10011979190
Saved in:
5
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
6
Ground of visitors' post-trade fair behavior : an exploratory study
Sarmento, Maria
;
Farhangmehr, Minoo
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 735-750
Persistent link: https://www.econbiz.de/10011632054
Saved in:
7
Managing trade show campaigns : why managerial responsibilities matter?
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 236-253
Persistent link: https://www.econbiz.de/10009560047
Saved in:
8
An exploratory study of trade show formation and diversity
Wu, Jianan
;
Lilien, Gary L.
;
Dasgupta, Aniruddha
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 397-424
Persistent link: https://www.econbiz.de/10003804723
Saved in:
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