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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Clothing"
~subject:"Kundenzufriedenheit"
~subject:"Social web"
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B-to-B-Marketing
Brand management
Clothing
Kundenzufriedenheit
Social web
Beziehungsmarketing
225
Relationship marketing
225
Lieferantenmanagement
162
Supplier relationship management
162
Business-to-business marketing
140
Consumer behaviour
126
Konsumentenverhalten
126
Customer satisfaction
85
industrial marketing
67
business marketing
63
Marketing management
60
Marketingmanagement
60
Marketing
57
Dienstleistungsqualität
56
Service quality
56
Bank
54
Confidence
51
Vertrauen
51
Markenführung
47
USA
31
United States
31
Brand image
30
Markenimage
30
Internet marketing
27
Online-Marketing
27
Personal banking
27
Privatkundengeschäft
27
Financial services
26
Innovation
26
Market research
26
Marktforschung
26
Social Web
26
Finanzdienstleistung
25
Salespeople
25
Verkaufspersonal
25
Customer value
21
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Free
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1
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1
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English
260
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Svensson, Göran
7
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Tzempelikos, Nektarios
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Amoako, George Kofi
3
Bang, Nguyen
3
Dant, Rajiv P.
3
Good, Megan C.
3
Honeycutt, Earl D.
3
Kooli, Kaouther
3
Malhotra, Naresh K.
3
Otero-Neira, Carmen
3
Pérez, Andrea
3
Roberts-Lombard, Mornay
3
Schwepker, Charles H. <Jr.>
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Ahuja, Vandana
2
Akrout, Houcine
2
Amin, Muslim
2
Anderson, James C.
2
Bapat, Dhananjay
2
Dubinsky, Alan J.
2
Foroudi, Pantea
2
Gebauer, Heiko
2
Hammervoll, Trond
2
Høgevold, Nils
2
Høgevold, Nils M.
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Medury, Yajulu
2
Mostert, Pierre
2
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Published in...
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Journal of business-to-business marketing
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of targeting, measurement and analysis for marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
1,063
Industrial marketing management : the international journal for industrial and high-tech firms
716
Journal of retailing and consumer services
663
The journal of brand management : an international journal
573
The journal of product & brand management
398
SpringerLink / Bücher
388
International journal of hospitality management
320
The journal of business & industrial marketing
277
Journal of strategic marketing
198
Psychology & marketing
190
Tourism management : research, policies, practice
190
The journal of services marketing
185
Journal of marketing
184
European journal of marketing : EJM
182
Journal of travel and tourism marketing
179
Marketing intelligence & planning
172
Asia Pacific journal of marketing and logistics
171
Journal of the Academy of Marketing Science
170
Journal of marketing communications
169
International journal of internet marketing and advertising : IJIMA
163
Journal of marketing management : MM
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
156
Cogent business & management
152
International journal of contemporary hospitality management
150
The service industries journal
147
Journal of hospitality marketing & management
141
Springer eBook Collection
140
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
International journal of advertising : the review of marketing communications
125
Journal of promotion management : innovations in planning and applied research
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Business horizons
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
111
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
110
Marketing letters : a journal of research in marketing
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Technological forecasting & social change : an international journal
105
Journal of advertising research
102
Journal of fashion marketing and management
99
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ECONIS (ZBW)
260
Showing
1
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10
of
260
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date (oldest first)
1
Empathy and grit enhance customer oriented selling
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 220-243
Persistent link: https://www.econbiz.de/10015049876
Saved in:
2
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
3
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
4
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
5
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
6
Some reflections on the state of business-to-business
marketing
research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
7
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
8
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
9
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
10
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
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