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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Legends in marketing"
~person:"Albers, Sönke"
~person:"Malhotra, Naresh K."
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
~subject:"United States"
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Lieferantenmanagement
Marketing management
United States
Naresh K. Malhotra
8
B-to-B-Marketing
4
Business-to-business marketing
4
Marketing theory
4
Marketingtheorie
4
Market research
3
Marketing
3
Marktforschung
3
Supplier relationship management
3
USA
3
Bibliometrics
2
Bibliometrie
2
International marketing
2
Internationales Marketing
2
Scientific method
2
Wissenschaftliche Methode
2
Betriebswirtschaftsstudium
1
Computer-assisted marketing
1
Dienstleistungsmarketing
1
Einzelhandel
1
Ethics
1
Ethik
1
Gesundheitsmarketing
1
Graduate business education
1
Health care marketing
1
IT-gestütztes Marketing
1
Information technology
1
Informationstechnik
1
Marketingmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
Paul E. Green
1
Retail trade
1
Services marketing
1
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English
4
Author
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Albers, Sönke
Malhotra, Naresh K.
Sheth, Jagdish N.
20
Svensson, Göran
6
Kumar, V.
5
Lichtenthal, J. David
5
Uslay, Can
5
Ryu, Sungmin
4
Tzempelikos, Nektarios
4
Wind, Yoram
4
Zhuang, Guijun
4
Akrout, Houcine
3
Honeycutt, Earl D.
3
Hutt, Michael D.
3
Mummalaneni, Venkatapparao
3
Shoham, Aviv
3
Speh, Thomas W.
3
Anderson, James C.
2
Barclay, Donald W.
2
Boeck, Harold
2
Bourguignon, Benoit
2
Camarero Izquierdo, Carmen
2
Clarke, Theresa B.
2
Dant, Rajiv P.
2
Deutscher, Terry H.
2
Good, Megan C.
2
Grönroos, Christian
2
Hammervoll, Trond
2
Hao, Andy W.
2
Helm, Roland
2
Høgevold, Nils
2
Katrichis, Jerome M.
2
Kim, Namwoon
2
Krinner, Stephanie
2
Krishnan, Balaji C.
2
LaPlaca, Peter J.
2
Lapuka, Ivan I.
2
Lim, Weng Marc
2
Narus, James A.
2
Naudé, Peter
2
Nordin, Fredrik
2
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Journal of business-to-business marketing
Legends in marketing
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Digitale Fachbibliothek
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Review of marketing research
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Arbeitspapiere des Instituts für Betriebswirtschaftslehre, CAU Kiel
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Fundamentals of marketing research ; Vol. 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of quality & reliability management
1
International journal of technology management : IJTM
1
Internet
1
Journal of business economics : JBE
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikation heute und morgen
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing strategy collection
1
Perspektiven der Kommunikationspolitik
1
Prentice-Hall international editions
1
Schmalenbach business review : sbr
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
4
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1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
3
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
4
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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