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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
~subject:"United States"
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B-to-B-Marketing
United States
Business-to-business marketing
131
Brand management
81
Markenführung
81
Lieferantenmanagement
79
Supplier relationship management
79
Consumer behaviour
63
Konsumentenverhalten
63
industrial marketing
56
business marketing
54
Brand image
52
Markenimage
52
Beziehungsmarketing
45
Relationship marketing
45
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37
Markenartikel
37
Marketing
27
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Salespeople
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Werbewirkung
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Customer satisfaction
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Kundenzufriedenheit
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Selling
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Verkauf
11
Innovation management
10
Innovationsmanagement
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Marketing theory
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Tzempelikos, Nektarios
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Griffin, Abbie
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lilien, Gary L.
2
Lim, Weng Marc
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Nordin, Fredrik
2
Otero-Neira, Carmen
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Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Shoham, Aviv
2
Alam, Ian
1
Alnakhli, Hayam
1
Andersen, Otto
1
Anisimova, Tatiana
1
Aravopoulou, Eleni
1
Asseraf, Yoel
1
Backhaus, Klaus
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Journal of business-to-business marketing
Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
613
The journal of business & industrial marketing
235
Journal of business research : JBR
110
SpringerLink / Bücher
74
Handbook of business-to-business marketing
35
Journal of marketing
34
The journal of brand management : an international journal
34
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
The journal of product & brand management
25
Harvard-Business-Manager : das Wissen der Besten
24
Research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Harvard business review : HBR
21
European journal of marketing : EJM
20
Gabler Edition Wissenschaft
20
Journal of the Academy of Marketing Science
20
The journal of personal selling & sales management : JPSSM
19
Marketing intelligence & planning
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Journal of marketing management : MM
16
Journal of marketing theory and practice
16
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Journal of strategic marketing
15
Europäische Hochschulschriften / 5
14
Journal of customer behaviour
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Springer eBook Collection / Business and Economics
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of advertising research
12
Journal of business market management : JBM
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business horizons
11
Business-to-Business-Marketing
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
11
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ECONIS (ZBW)
134
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
3
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
4
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
5
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
6
Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
Saved in:
7
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
8
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
9
Improving business-to-business relationship quality through salespeople's grit and political skill
Schwepker, Charles H. <Jr.>
;
Good, Megan C.
- In:
Journal of business-to-business marketing
29
(
2022
)
3/4
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013417384
Saved in:
10
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
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