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~isPartOf:"Journal of business-to-business marketing"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Marketing theory"
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Business-to-business marketing
Marketing theory
Customer value
8
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7
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5
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5
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Kirchberger, Markus
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of business & industrial marketing
13
Journal of marketing
8
Journal of business research : JBR
7
Marketing theory
7
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Journal of the Academy of Marketing Science
3
Management decision : MD
3
The service industries journal
3
AMS review : official publication of the Academy of Marketing Science
2
Beiträge zum Controlling
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of modelling in management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business horizons
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
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Edition scientifique
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic commerce research
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Essentials of Marketing
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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ECONIS (ZBW)
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1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
3
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
4
The impact of client-professional relationships in ex ante value creation : a service-dominant logic perspective
Skjølsvik, Tale
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 183-199
Persistent link: https://www.econbiz.de/10011763039
Saved in:
5
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
6
Uncovering customer profitability segments for business customers
Mark, Tanya
;
Niraj, Rakesh
;
Dawar, Niraj
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10009522909
Saved in:
7
An examination of the relationship between a firm's offerings and different customer loyalty segments
Stading, Gary L.
;
Johnson, Madeline
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 367-391
Persistent link: https://www.econbiz.de/10009714638
Saved in:
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