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~isPartOf:"Journal of business-to-business marketing"
~subject:"B-to-B-Marketing"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
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B-to-B-Marketing
Beziehungsmarketing
Konsumentenverhalten
Lieferantenmanagement
132
Supplier relationship management
132
Business-to-business marketing
128
industrial marketing
67
business marketing
63
Relationship marketing
61
Marketing
43
Marketing management
30
Marketingmanagement
30
Confidence
24
Vertrauen
24
Innovation
20
USA
20
United States
20
Salespeople
19
Verkaufspersonal
19
Customer satisfaction
17
Kundenzufriedenheit
17
Lieferkette
16
Supply chain
16
Bibliometrics
15
Bibliometrie
15
Business network
14
Unternehmensnetzwerk
14
Consumer behaviour
13
Selling
12
Verkauf
12
Betriebliche Wertschöpfung
11
Brand management
11
Distribution channel
11
Industrie
11
Manufacturing industries
11
Markenführung
11
Value creation
11
Vertriebsweg
11
China
10
Firm performance
10
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Undetermined
81
Free
4
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Article
155
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Article in journal
155
Aufsatz in Zeitschrift
155
Case study
2
Fallstudie
2
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English
155
Author
All
Svensson, Göran
6
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Tzempelikos, Nektarios
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Gebauer, Heiko
3
Honeycutt, Earl D.
3
Kooli, Kaouther
3
Malhotra, Naresh K.
3
Shoham, Aviv
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Awuah, Gabriel B.
2
Dubinsky, Alan J.
2
Foroudi, Pantea
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Otero-Neira, Carmen
2
Roberts-Lombard, Mornay
2
Rodríguez, Rocío
2
Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Stone, Merlin
2
Terho, Harri
2
Yang, Zhilin
2
Zhuang, Guijun
2
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Published in...
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Journal of business-to-business marketing
Journal of business research : JBR
1,374
Journal of retailing and consumer services
1,069
Industrial marketing management : the international journal for industrial and high-tech firms
880
SpringerLink / Bücher
441
International journal of hospitality management
433
The journal of business & industrial marketing
354
The journal of product & brand management
338
The journal of brand management : an international journal
330
Psychology & marketing
294
The journal of services marketing
281
Journal of the Academy of Marketing Science
269
Journal of strategic marketing
258
Journal of marketing
255
Asia Pacific journal of marketing and logistics
252
The service industries journal
235
Journal of travel and tourism marketing
227
European journal of marketing : EJM
223
Journal of marketing communications
221
Journal of marketing management : MM
220
Marketing intelligence & planning
205
Journal of marketing research : JMR
203
Journal of retailing
198
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
197
Cogent business & management
191
International journal of contemporary hospitality management
190
Tourism management : research, policies, practice
188
International journal of internet marketing and advertising : IJIMA
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
177
Journal of hospitality marketing & management
171
Marketing letters : a journal of research in marketing
168
Gabler Edition Wissenschaft
164
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
159
The international review of retail, distribution and consumer research
157
International journal of electronic customer relationship management : IJECRM
151
International journal of retail & distribution management
148
International journal of consumer studies
142
Journal of international consumer marketing
141
Management science : journal of the Institute for Operations Research and the Management Sciences
138
Journal of service research : JSR
137
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ECONIS (ZBW)
155
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1
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155
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1
Manufacturers' acquiescence to buyers' sourcing requests in industrial markets
Teng, Wenbo
;
Chan, Ricky Y. K.
;
Kim, Namwoon
;
Zhang, Xubing
- In:
Journal of business-to-business marketing
30
(
2023
)
3
,
pp. 277-295
Persistent link: https://www.econbiz.de/10014454759
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
1
,
pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
Saved in:
4
Some reflections on the state of business-to-business
marketing
research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
5
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
6
Referral effect in B2B competitive
marketing
: the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
Saved in:
7
Relationship quality between small and medium-sized enterprise partners during threatening times : the role of contact frequency and social exchanges
Trapp, N. Leila
;
Jørgensen, Poul Erik Flyvholm
; …
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10014290391
Saved in:
8
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
9
Comparing digital strategies and social media usage in B2B and B2C industries in Spain
López-López, David
;
Giusti, Giovanni
- In:
Journal of business-to-business marketing
27
(
2020
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10012259328
Saved in:
10
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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