//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business-to-business marketing"
~subject:"Beziehungsmarketing"
~subject:"Branche"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing mix"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Branche
Werbung
Marketing management
30
Marketingmanagement
30
B-to-B-Marketing
23
Business-to-business marketing
23
industrial marketing
19
business marketing
17
Marketing
16
Lieferantenmanagement
14
Supplier relationship management
14
Innovation
9
Relationship marketing
9
New product development
6
Produktentwicklung
6
Salespeople
5
Selling
5
Verkauf
5
Verkaufspersonal
5
Firm performance
4
Market research
4
Marktforschung
4
Unternehmenserfolg
4
Business network
3
High technology
3
Hochtechnologie
3
Innovation management
3
Innovationsmanagement
3
Strategic management
3
Strategisches Management
3
Unternehmensnetzwerk
3
innovation
3
market orientation
3
relationship marketing
3
Arbeitsgruppe
2
Competitive advantage
2
Consumer behaviour
2
Customer integration
2
Customer value
2
Erfolgsfaktor
2
Industrie
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Festschrift
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Brexendorf, Tim Oliver
1
Brink, Kyle E.
1
Ching, Lim Ai
1
Eisend, Martin
1
Ennew, Christine T.
1
Fang, Shyh-Rong
1
Hao, Andy W.
1
Krishnan, Vijaykumar
1
Laage-Hellman, Jens
1
Lennerts, Silke
1
Lieven, Theo
1
Lind, Frida
1
Liu, Yanzhe
1
Long, Yu
1
Molner, Sven
1
Niculescu, Mihai
1
Niu, Yongge
1
Payne, Collin R.
1
Perna, Andrea
1
Stone, Merlin
1
Tomczak, Torsten
1
Vieira, Armando Luis
1
Wang, Guocai
1
Wang, Tao
1
Wang, Xiaoyan
1
Wee, Chow Hou
1
Wei, Zhangdi
1
Winklhofer, Heidi
1
Woodcock, Neil
1
Wu, Banggang
1
Zhang, Yongsheng
1
Zhao, Xiaoyu
1
Zondag, Marcel M.
1
more ...
less ...
Published in...
All
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
50
Journal of strategic marketing
29
The journal of business & industrial marketing
29
Journal of retailing and consumer services
26
European journal of marketing : EJM
24
Journal of marketing communications
23
Journal of the Academy of Marketing Science
17
Business horizons
15
Journal of marketing
15
Journal of marketing management : MM
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of retailing
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Asia Pacific journal of marketing and logistics
11
International journal of internet marketing and advertising : IJIMA
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
The journal of product & brand management
10
The marketing review
10
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Harvard-Business-Manager : das Wissen der Besten
8
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
8
International review on public and non-profit marketing
8
Journal of advertising research
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of promotion management : JPM
8
Marketing letters : a journal of research in marketing
8
The service industries journal
8
European research studies
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of Islamic marketing : JIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
2
No slogan versus with slogan : the different message strategies for new product digital video ads
Niu, Yongge
;
Wei, Zhangdi
;
Hao, Andy W.
;
Wu, Banggang
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 215-236
Persistent link: https://www.econbiz.de/10014290458
Saved in:
3
Developments in B to B and B to C marketing and sales automation systems
Stone, Merlin
;
Woodcock, Neil
- In:
Journal of business-to-business marketing
28
(
2021
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10012623623
Saved in:
4
The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke
;
Eisend, Martin
;
Lieven, Theo
;
Molner, Sven
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011606407
Saved in:
5
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
6
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
7
Enhancing export performance for business markets : effects of interorganizational relationships on export market orientation (EMO)
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011413359
Saved in:
8
The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis
;
Winklhofer, Heidi
;
Ennew, Christine T.
- In:
Journal of business-to-business marketing
21
(
2014
)
2
,
pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
Saved in:
9
Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens
;
Lind, Frida
;
Perna, Andrea
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
Saved in:
10
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai
;
Payne, Collin R.
;
Krishnan, Vijaykumar
- In:
Journal of business-to-business marketing
20
(
2013
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10009760639
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->