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~isPartOf:"Journal of business-to-business marketing"
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Search: subject_exact:"Hybrides Leistungsbündel"
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B-to-B-Marketing
3
Bundling strategy
3
Business-to-business marketing
3
Leistungsbündel
3
Business services
2
E-commerce
2
Electronic Commerce
2
Industrie
2
Lieferantenmanagement
2
Manufacturing industries
2
Supplier relationship management
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Unternehmensdienstleistung
2
business marketing
2
industrial marketing
2
servitization
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B2B
1
Beziehungsmarketing
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Capital goods industry
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Deutschsprachiger Raum
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Dienstleistungssektor
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Firm performance
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German-speaking countries
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Investitionsgüterindustrie
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Profit Center
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Profit center
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Relationship marketing
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Service industry
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Unternehmenserfolg
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disintermediation
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intermediaries
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manufacturer
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service
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service infusion
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service offerings
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strategy
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Brann, Jeremy M.
1
Brozovic, Danilo
1
Gebauer, Heiko
1
Holmlund, Maria
1
Kowalkowski, Christian
1
Nordin, Fredrik
1
Oliva, Rogelio
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Raddats, Chris
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Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
103
SpringerLink / Bücher
58
International journal of production economics
42
International journal of production research
38
Journal of business research : JBR
32
Journal of service management
24
The journal of business & industrial marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
20
International journal of industrial organization
19
European journal of operational research : EJOR
18
Europäische Hochschulschriften / 5
16
Marketing von Solutions : innovative Ansätze und Best Practices
16
Research
16
Discussion paper / Centre for Economic Policy Research
15
Gabler Edition Wissenschaft
15
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
15
Journal of revenue and pricing management
15
NBER working paper series
14
Economics letters
13
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
13
NBER Working Paper
13
The journal of industrial economics
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Produktion mit Dienstleistung : Integration als Zukunftschance
12
Research technology management : RTM
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Dienstleistungsmanagement in der Investitionsgüterindustrie : Services erfolgreich entwickeln, steuern und vertreiben
11
Integration von Produkt und Service - auf dem Weg zum Lösungsanbieter
11
International journal of technology management : IJTM
11
Journal of economic theory
11
Papers in regional science : the journal of the Regional Science Association International
11
Service business
11
Technological forecasting & social change : an international journal
11
Working paper / National Bureau of Economic Research, Inc.
11
Faculty & research / Insead : working paper series
10
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
10
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
10
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
10
Journal of economics & management strategy : JEMS
10
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ECONIS (ZBW)
3
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1
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
2
Disintermediation in business-to-business service channels : mechanisms and challenges
Nordin, Fredrik
;
Brozovic, Danilo
;
Holmlund, Maria
- In:
Journal of business-to-business marketing
20
(
2013
)
4
,
pp. 179-192
Persistent link: https://www.econbiz.de/10010228322
Saved in:
3
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
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