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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~person:"Phau, Ian"
~subject:"Emotion"
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Consumer behaviour
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Phau, Ian
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Sar, Sela
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Journal of consumer behaviour : an international research review
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing communications
The journal of brand management : an international journal
The international review of retail, distribution and consumer research
2
Journal of business research : JBR
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The journal of services marketing
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Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
2
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
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