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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Marketingmanagement"
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Emotion
Marketingmanagement
Consumer behaviour
1,268
Konsumentenverhalten
1,268
Brand management
376
Markenführung
376
Brand image
341
Markenimage
341
Brand
242
Markenartikel
240
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195
Werbewirkung
195
Advertising
122
Beziehungsmarketing
121
Relationship marketing
121
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106
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106
Personality psychology
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Fitzsimons, Gavan J.
3
Sung, Yongjun
3
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2
Dewitte, Siegfried
2
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2
Fetscherin, Marc
2
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2
Ilicic, Jasmina
2
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2
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2
Liang, Jianping
2
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2
Phau, Ian
2
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2
Sar, Sela
2
Sarkar, Abhigyan
2
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2
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2
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2
Taute, Harry A.
2
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2
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2
Abdelwahab, Dalia
1
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1
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1
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1
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1
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1
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Journal of consumer behaviour : an international research review
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
216
Journal of retailing and consumer services
168
International journal of hospitality management
83
Psychology & marketing
72
The journal of product & brand management
58
European journal of marketing : EJM
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Tourism management : research, policies, practice
42
Journal of travel and tourism marketing
39
Journal of hospitality marketing & management
37
Journal of marketing management : MM
37
Asia Pacific journal of marketing and logistics
36
Journal of marketing research : JMR
36
International journal of consumer studies
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
35
Journal of marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
SpringerLink / Bücher
33
The journal of services marketing
33
Marketing letters : a journal of research in marketing
32
The journal of consumer marketing
32
International journal of contemporary hospitality management
31
Journal of retailing
31
Journal of the Academy of Marketing Science
31
European journal of marketing
29
International journal of advertising : the review of marketing communications
29
Marketing intelligence & planning
26
Cogent business & management
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of promotion management : innovations in planning and applied research
25
The service industries journal
25
Journal of business ethics : JOBE
23
International journal of internet marketing and advertising : IJIMA
22
International journal of retail & distribution management
22
International review on public and non-profit marketing
22
Journal of Islamic marketing : JIMA
22
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ECONIS (ZBW)
176
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
5
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
6
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
7
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
10
The role of storytelling in the creation of brand love : the PANDORA case
Dias, Patrícia
;
Cavalheiro, Rita
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10013170505
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