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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
Konsumentenverhalten
945
Brand management
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Brand image
452
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Brand
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7
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7
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Global Brand Conference <11., 2016, Bradford>
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Journal of consumer behaviour : an international research review
Journal of marketing
The journal of asset management
The journal of brand management : an international journal
Journal of business research : JBR
2,163
Journal of retailing and consumer services
1,965
International journal of consumer studies
765
International journal of hospitality management
752
Psychology & marketing
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
493
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
Journal of marketing research : JMR
368
Journal of marketing management : MM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
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Journal of retailing
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Cogent business & management
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
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Journal of fashion marketing and management
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
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Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
257
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
244
Food policy : economics planning and politics of food and agriculture
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Journal of strategic marketing
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ECONIS (ZBW)
1,280
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
5
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
6
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
7
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
8
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
9
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
10
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
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