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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Search: subject:"Consumer behaviour"
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Subject
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Consumer behaviour
830
Konsumentenverhalten
830
Beziehungsmarketing
174
Relationship marketing
174
Dienstleistungsqualität
125
Service quality
125
Customer satisfaction
119
Kundenzufriedenheit
119
Brand image
74
Markenimage
74
Brand management
68
Markenführung
68
USA
65
United States
65
Emotion
60
Social Web
56
Social web
56
Online retailing
49
Online-Handel
49
Viral marketing
48
Virales Marketing
48
Einzelhandel
42
Retail trade
42
Customer service
41
Kundenservice
41
Advertising effects
40
Werbewirkung
40
Internet marketing
38
Online-Marketing
38
Dienstleistungssektor
35
Service industry
35
Personality psychology
33
Persönlichkeitspsychologie
33
Marketing management
32
Marketingmanagement
32
Beschwerdemanagement
31
Complaint management
31
Brand
30
Markenartikel
29
Customer integration
25
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All
Undetermined
350
Free
18
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All
Article
818
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
Case study
Sammelwerk
Aufsatz in Zeitschrift
830
Collection of articles of several authors
12
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
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English
830
Author
All
Grewal, Dhruv
7
Mattila, Anna S.
7
Palmatier, Robert W.
7
Sharma, Piyush
7
Haws, Kelly L.
6
Kumar, V.
6
Eckhardt, Giana M.
5
Klaus, Philipp
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Daunt, Kate L.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Harris, Lloyd C.
4
Hassan, Louise M.
4
Hollebeek, Linda D.
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Neale, Larry
4
Rosenbaum, Mark
4
Spears, Nancy
4
Zhang, Jonathan Z.
4
Barone, Michael J.
3
Belk, Russell W.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Botti, Simona
3
Buchanan-Oliver, Margo
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
Gentina, Elodie
3
Gentry, James W.
3
Gilboa, Shaked
3
Hamilton, Kathy
3
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Published in...
All
Journal of consumer behaviour : an international research review
Journal of marketing
The journal of services marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,931
International journal of consumer studies
764
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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ECONIS (ZBW)
830
Showing
1
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10
of
830
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date (oldest first)
1
Choice architecture for healthier insurance decisions : ordering and partitioning together can improve consumer choice
Dellaert, Benedict G. C.
;
Johnson, Eric J.
;
Duncan, Shannon
- In:
Journal of marketing
88
(
2024
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10014582812
Saved in:
2
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
3
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
4
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
7
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
8
Meaning of manual labor impedes consumer adoption of autonomous products
Bellis, Emanuel de
;
Johar, Gita Venkataramani
;
Poletti, …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 949-965
Persistent link: https://www.econbiz.de/10014432751
Saved in:
9
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
10
Caffeine's effects on consumer spending
Biswas, Dipayan
;
Hartmann, Patrick
;
Eisend, Martin
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014245073
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