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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~person:"Du, Rex Yuxing"
~person:"Kwak, Hyokjin"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
6
Konsumentenverhalten
6
Brand
4
Markenartikel
4
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Market research
2
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2
Marketingmanagement
2
Marktforschung
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
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2
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brand anthropomorphization
2
Advertising
1
Advertising effects
1
Conjoint analysis
1
Conjoint-Analyse
1
Gerechtigkeit
1
Google trends
1
Internet marketing
1
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1
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Article in journal
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6
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Du, Rex Yuxing
Kwak, Hyokjin
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
6
Kumar, V.
6
Eckhardt, Giana M.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hassan, Louise M.
4
Houston, Mark B.
4
Schreier, Martin
4
Spears, Nancy
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Belk, Russell W.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Botti, Simona
3
Buchanan-Oliver, Margo
3
Chandukala, Sandeep R.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of consumer behaviour : an international research review
Journal of marketing
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
6
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1
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
2
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
3
Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing
;
Hu, Ye
;
Damangir, Sina
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
Saved in:
4
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
5
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
6
Size and share of customer wallet
Du, Rex Yuxing
;
Kamakura, Wagner A.
;
Mela, Carl F.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 94-113
Persistent link: https://www.econbiz.de/10003557064
Saved in:
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