Size and share of customer wallet
Rex Yuxing Du, Wagner A. Kamakura & Carl F. Mela
| Year of publication: |
2007
|
|---|---|
| Authors: | Du, Rex Yuxing ; Kamakura, Wagner A. ; Mela, Carl F. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 71.2007, 2, p. 94-113
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003557064