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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~person:"Kwak, Hyokjin"
~person:"Schreier, Martin"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
8
Konsumentenverhalten
8
Brand
3
Brand image
3
Brand management
3
Customer integration
3
Innovation
3
Kundenintegration
3
Markenartikel
3
Markenführung
3
Markenimage
3
Beziehungsmarketing
2
Innovation management
2
Innovationsmanagement
2
Marketing management
2
Marketingmanagement
2
New product development
2
Produktentwicklung
2
Relationship marketing
2
brand anthropomorphization
2
user innovation
2
Buyer power
1
Fashion
1
Forschungskooperation
1
Gerechtigkeit
1
Gesellschaft
1
Higher education institution
1
Hochschule
1
Justice
1
Knowledge transfer
1
Luxury goods
1
Luxusgüter
1
Mode
1
Nachfragemacht
1
Preis
1
Preismanagement
1
Price
1
Pricing strategy
1
Product design
1
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1
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Article
8
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Article in journal
Case study
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8
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English
8
Author
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Kwak, Hyokjin
Schreier, Martin
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
6
Kumar, V.
6
Eckhardt, Giana M.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hassan, Louise M.
4
Houston, Mark B.
4
Melnyk, Valentyna
4
Spears, Nancy
4
Barone, Michael J.
3
Belk, Russell W.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Botti, Simona
3
Buchanan-Oliver, Margo
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Johnson, Eric J.
3
Kannan, P. K.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
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Journal of consumer behaviour : an international research review
Journal of marketing
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing research
4
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
University knowledge inside : how and when university-industry collaborations make new products more attractive to consumers
Maier, Lukas
;
Schreier, Martin
;
Baccarella, Christian V.
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014582889
Saved in:
2
Connecting to place, people, and past : how products make us feel grounded
Eichinger, Isabel
;
Schreier, Martin
;
Van Osselaer, …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013258861
Saved in:
3
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
4
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
5
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
6
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
7
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
8
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
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