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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~person:"Schramm-Klein, Hanna"
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Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
6
Retail trade
6
Beziehungsmarketing
4
Relationship marketing
4
Brand management
2
Customer satisfaction
2
Customer service
2
Dienstleistungsqualität
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
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2
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2
Markenführung
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1
Brand image
1
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Market segmentation
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Schramm-Klein, Hanna
Steinmann, Sascha
7
Ghose, Anindya
6
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Phau, Ian
6
Sung, Yongjun
6
Wiedmann, Klaus-Peter
6
Gabrielli, Veronica
5
Gentry, James W.
5
Girotra, Karan
5
Hosanagar, Kartik
5
Netessine, Serguei
5
Pentina, Iryna
5
Saarijärvi, Hannu
5
Schultz, Don E.
5
Spears, Nancy
5
Su, Xuanming
5
Um, Nam-Hyun
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Amos, Clinton
4
Bailey, Ainsworth Anthony
4
Baxter, Stacey M.
4
Dukes, Anthony
4
Grappi, Silvia
4
Guo, Liang
4
Guéguen, Nicolas
4
Hassan, Louise M.
4
Hernandez, Monica D.
4
Ilicic, Jasmina
4
Jacob, Céline
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Dokyun
4
Lee, Joonghwa
4
Liljedal, Karina T.
4
Marell, Agneta
4
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Marketing : ZFP ; journal of research and management
5
International journal of retail and distribution management
2
Journal of business research : JBR
2
SpringerLink / Bücher
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Beyond sustainability
1
Business & society
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European retail research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of retail & distribution management
1
Journal of retailing
1
Journal of retailing and consumer services
1
Lehrbuch
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Schmalenbach journal of business research : SBUR
1
Verbraucherresilienz : Risikofaktoren, Vulnerabilitäten und Interventionen
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
8
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1
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8
of
8
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date (oldest first)
1
How to infuse mobile technologies in frontline service encounters? : an experimental analysis of customer perceptions of service competence
Röding, Tobias
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 183-200
Persistent link: https://www.econbiz.de/10014559011
Saved in:
2
The relevance of corporate information transparency of the use and handling of customer data in online product presentations
Röding, Tobias
;
Steinmann, Sascha
;
Schmitz, Julian
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10013411671
Saved in:
3
The influence of technology infusion on customers' information disclosure behaviour within the frontline service encounter
Röding, Tobias
;
Nimmermann, Frederic
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 482-503
Persistent link: https://www.econbiz.de/10012209614
Saved in:
4
Is renting the new buying? : a quantitative investigation of the determinants of the rental-commerce intention
Fota, Anne
;
Wagner, Katja
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 582-599
Persistent link: https://www.econbiz.de/10012209621
Saved in:
5
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Saved in:
6
Effects of cross-channel synergies and complementarity ina multichannel e-commerce system : an investigation of the interrelation of e-commerc, m-commerce and IETV-commerce
Wagner, Gerhard
;
Schramm-Klein, Hanna
;
Steinmann, Sascha
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 571-581
Persistent link: https://www.econbiz.de/10010222147
Saved in:
7
Cross-channel integration : is it valued by customers?
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Steinmann, Sascha
; …
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10009492161
Saved in:
8
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
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