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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Marketing management"
~subject:"Perception"
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Search: subject:"Consumer behaviour"
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Emotion
Marketing management
Perception
Consumer behaviour
925
Konsumentenverhalten
925
Brand management
344
Markenführung
344
Brand image
301
Markenimage
301
Brand
216
Markenartikel
214
Advertising effects
174
Werbewirkung
174
Beziehungsmarketing
108
Relationship marketing
108
Advertising
107
Werbung
105
Internet marketing
101
Online-Marketing
101
Social Web
92
Social web
92
Marketingmanagement
61
Personality psychology
55
Persönlichkeitspsychologie
55
Luxury goods
54
Luxusgüter
54
Viral marketing
52
Virales Marketing
52
Corporate Social Responsibility
45
Corporate social responsibility
45
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45
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45
China
32
Cognition
32
Kognition
32
Wahrnehmung
31
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30
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29
Customer satisfaction
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Phau, Ian
3
Sung, Yongjun
3
Baxter, Stacey M.
2
Dodoo, Naa Amponsah
2
Felix, Reto
2
Fetscherin, Marc
2
Grappi, Silvia
2
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2
Ilicic, Jasmina
2
Kemp, Elyria
2
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2
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2
Romani, Simona
2
Sar, Sela
2
Sarkar, Abhigyan
2
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2
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2
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2
Taute, Harry A.
2
Wiedmann, Klaus-Peter
2
Zarantonello, Lia
2
Abdelwahab, Dalia
1
Agrawal, Shivani
1
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1
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1
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1
Astous, Alain d'
1
Athanasopoulou, Pinelopi
1
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Published in...
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of business research : JBR
290
Journal of retailing and consumer services
219
International journal of hospitality management
116
Psychology & marketing
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
70
The journal of product & brand management
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
62
International journal of consumer studies
60
European journal of marketing : EJM
59
Journal of travel and tourism marketing
54
Journal of marketing research : JMR
53
Tourism management : research, policies, practice
51
Asia Pacific journal of marketing and logistics
49
Marketing letters : a journal of research in marketing
47
Journal of retailing
45
International journal of advertising : the review of marketing communications
43
Journal of marketing management : MM
43
SpringerLink / Bücher
43
Journal of hospitality marketing & management
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
The journal of consumer marketing
39
Journal of marketing
38
The journal of services marketing
38
International journal of contemporary hospitality management
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
European journal of marketing
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing : ZFP ; journal of research and management
33
Journal of the Academy of Marketing Science
32
Cogent business & management
31
Marketing intelligence & planning
31
Journal of business ethics : JOBE
30
Journal of promotion management : innovations in planning and applied research
30
Journal of strategic marketing
30
The service industries journal
29
Tourism management perspectives : TMP
29
The international review of retail, distribution and consumer research
28
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ECONIS (ZBW)
159
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159
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1
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
Marketing mobile payment to baby boomers during COVID-19 pandemic : the role of emotional appeal, advertising creativity and perceived value
Wisker, Zazli Lily
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 535-557
Persistent link: https://www.econbiz.de/10014454794
Saved in:
5
Emotional effects of product form in individualist and collectivist cultures
Amirkhizi, Parisa Jourabchi
;
Pourtalebi, Shahab
; …
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 476-490
Persistent link: https://www.econbiz.de/10014321981
Saved in:
6
The effects of message order on emotions and donation intention in charity advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
7
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
Influence of emotional marketing on consumer behavior towards food and beverage brands during the COVID-19 pandemic : a study from Lebanon
Saada, Rana Bou
;
Bou-Hamad, Imad
;
Harajli, Dunia
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 822-839
Persistent link: https://www.econbiz.de/10014529107
Saved in:
10
The impact of personalization on viral behavior intentions on TikTok : the role of perceived creativity, authenticity, and need for uniqueness
Chu, Shu-Chuan
;
Deng, Tao
;
Mundel, Juan
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014529134
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