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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~person:"Al Shurideh, Muhammad"
~person:"Lee, Joonghwa"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Internet marketing
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3
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2
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Al Shurideh, Muhammad
Lee, Joonghwa
Muehling, Darrel D.
4
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kim, Dong Hoo
3
Kim, Soojung
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Phua, Joe
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Varan, Duane
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Bailey, Ainsworth Anthony
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Robinson, Jennifer A.
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Segijn, Claire M.
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Sobh, Rana
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Srivastava, R. K.
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Torres, Ivonne M.
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Tsiotsou, Rodoula H.
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Varnali, Kaan
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Vijayalakshmi, Akshaya
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Walrave, Michel
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Wu, Linwan
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Journal of consumer behaviour : an international research review
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising
1
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ECONIS (ZBW)
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Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
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2
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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