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~isPartOf:"Journal of marketing management : MM"
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Anthropologie
14
Anthropology
14
Consumer behaviour
8
Ethnologie
7
Ethnology
7
Advertising effects
6
Animals
6
Beziehungsmarketing
6
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Beverland, Michael B.
1
Bradshaw, Alan
1
Chronis, Athinodoros
1
Cronin, James
1
Estelami, Hooman
1
Hart, Philip M.
1
Healy, Michael John
1
Hein, Wendy
1
Jones, Scott
1
Jones, Shawn R.
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Journal of consumer behaviour : an international research review
Journal of marketing management : MM
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Journal of business research : JBR
7
Journal of business anthropology
6
Research in consumer behavior
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing theory
5
Australasian marketing journal
3
Cross-cultural and critical perspectives on brands
3
European journal of marketing : EJM
3
Handbook of qualitative research methods in marketing
3
The evolution of brands : from signals of quality to storehouses of trust
3
European Sport management quarterly : ESMQ
2
International journal of market research
2
Internet, economic growth and globalization : perspectives on the new economy in Europe, Japan, and the USA ; with 67 tables
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Research technology management : RTM
2
Alternative market research methods : market sensing
1
Ancrages culturels dans un monde en mutation
1
Asia Pacific business review
1
Brand management ; Vol. 1
1
Challenges and solutions for international marketing management
1
Cross cultural management : an international journal
1
Economic development, integration, and morality in Asia and the Americas
1
Ethics and morality in consumption : interdisciplinary perspectives
1
Explorations in consumer culture theory : [selected papers and poetry presented at the Consumer Culture Theory Conference held at the York University in Toronto, Ontario in 2007]
1
Faculté individuelle d'anticipation et constructivisme
1
Global economic review
1
Handbook of research methods for marketing management
1
Handbook of the economics of art and culture ; Vol. 2
1
Harmony versus conflict in Asian business : managing in a turbulent era
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
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1
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
2
Substantiating Byzantium : the role of artifacts in the co-construction of narratives
Chronis, Athinodoros
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 180-192
Persistent link: https://www.econbiz.de/10011376292
Saved in:
3
An ethnographic study of consumer financial sophistication
Estelami, Hooman
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 328-341
Persistent link: https://www.econbiz.de/10010517313
Saved in:
4
Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy
;
O'Donohoe, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
Saved in:
5
"Bringing with us the plague" : consumer research as machinery of zoomorphism
Bradshaw, Alan
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10009733415
Saved in:
6
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
7
Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
Saved in:
8
The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.
;
Jones, Shawn R.
;
Stafford, Marla Royne
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
Saved in:
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