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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The PDMA handbook of new product development"
~subject:"Beziehungsmarketing"
~subject:"Market research"
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Beziehungsmarketing
Market research
Innovation
43
Product
35
Produkt
35
Product management
34
Produktmanagement
34
Consumer behaviour
24
Konsumentenverhalten
24
New product development
19
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19
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13
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Entscheidung unter Risiko
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Agante, Luísa
1
Alam, Ian
1
Boike, Douglas G.
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Bonifant, Ben
1
Conley, Chris V.
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Dias, Mónica
1
Griffin, Abbie
1
Hollmann, Thomas
1
Kenny, Maureen
1
Markham, Stephen K.
1
Marshall, David William
1
Miller, Elizabeth G.
1
Ottum, Brian D.
1
Seiders, Kathleen
1
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1
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1
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Journal of consumer behaviour : an international research review
The PDMA handbook of new product development
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of business research : JBR
25
SpringerLink / Bücher
20
Gabler Edition Wissenschaft
15
The journal of business & industrial marketing
14
The journal of product innovation management : an international publication of the Product Development & Management Association
12
Journal of marketing research : JMR
11
Betriebswirtschaftslehre für Technologie und Innovation
10
Springer eBook Collection / Business and Economics
10
Marketing von Solutions : innovative Ansätze und Best Practices
9
Journal of the Academy of Marketing Science
8
International journal of innovation management
7
International journal of production economics
7
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of retailing and consumer services
6
Journal of strategic marketing
6
Gabler-Edition Wissenschaft
5
IEEE transactions on engineering management : EM
5
International journal of hospitality management
5
Journal of service management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Product research : the art and science behind successful product launches
5
DUV / Wirtschaftswissenschaft
4
European journal of marketing
4
European journal of marketing : EJM
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of production research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of business-to-business marketing
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Benchmarking : an international journal ; BIJ
3
Betriebswirtschaftliche Abhandlungen
3
Hamburger Schriften zur Marketingforschung
3
Harvard business review : HBR
3
Human factors and ergonomics in consumer product design : methods and techniques
3
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ECONIS (ZBW)
9
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1
Can advergames boost children's healthier eating habits? : a comparison between healthy and non-healthy food
Dias, Mónica
;
Agante, Luísa
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 152-160
Persistent link: https://www.econbiz.de/10009260923
Saved in:
2
The difference between goods and service development : a PDMA CPAS research study
Markham, Stephen K.
;
Hollmann, Thomas
- In:
The PDMA handbook of new product development
,
(pp. 405-415)
.
2013
Persistent link: https://www.econbiz.de/10009710736
Saved in:
3
Obtaining customer needs for product development
Griffin, Abbie
- In:
The PDMA handbook of new product development
,
(pp. 213-230)
.
2013
Persistent link: https://www.econbiz.de/10009710760
Saved in:
4
Children's use of on-package nutritional claim information
Miller, Elizabeth G.
;
Seiders, Kathleen
;
Kenny, Maureen
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
3
,
pp. 122-132
Persistent link: https://www.econbiz.de/10009260931
Saved in:
5
Special issue : Food, children and marketing (CB)
Marshall, David William
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009260935
Saved in:
6
Market analysis and segmentation for new products
Boike, Douglas G.
;
Bonifant, Ben
;
Siesfeld, Tony
- In:
The PDMA handbook of new product development
,
(pp. 191-210)
.
2005
Persistent link: https://www.econbiz.de/10003831468
Saved in:
7
Contextual research for new product development
Conley, Chris V.
- In:
The PDMA handbook of new product development
,
(pp. 228-248)
.
2005
Persistent link: https://www.econbiz.de/10003831472
Saved in:
8
Interacting with customers in the new product development process
Alam, Ian
- In:
The PDMA handbook of new product development
,
(pp. 249-262)
.
2005
Persistent link: https://www.econbiz.de/10003831473
Saved in:
9
Quantitative market research
Ottum, Brian D.
- In:
The PDMA handbook of new product development
,
(pp. 279-301)
.
2005
Persistent link: https://www.econbiz.de/10003831481
Saved in:
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