Market analysis and segmentation for new products
Douglas G. Boike, Ben Bonifant, and Tony Siesfeld
| Year of publication: |
2005
|
|---|---|
| Authors: | Boike, Douglas G. ; Bonifant, Ben ; Siesfeld, Tony |
| Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 0-471-48524-1. - 2005, p. 191-210
|
| Subject: | Produkt | Product | Produktmanagement | Product management | Innovation | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003831468