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Market analysis and segmentation for new products
Boike, Douglas G., (2005)
Consumer evaluations of hybrid products
Rajagopal, Priyali, (2009)
New products : the factors that drive success
Cooper, Robert G., (2009)
Market analytics
Ottum, Brian D., (2013)
The Role of Market Information in New Product Success-Failure
Ottum, Brian D., (1997)