//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Börsenkurs"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Börsenkurs
Consumer behaviour
Markenführung
Konsumentenverhalten
657
Brand management
595
Brand image
390
Markenimage
390
Brand
300
Markenartikel
298
Portfolio selection
258
Portfolio-Management
258
USA
166
United States
166
Capital income
141
Kapitaleinkommen
141
Beziehungsmarketing
127
Relationship marketing
127
Theorie
103
Theory
103
Social Web
91
Social web
91
Marketing management
80
Marketingmanagement
80
Investment Fund
79
Investmentfonds
79
Emotion
78
Luxury goods
75
Luxusgüter
75
Corporate reputation
71
Firmenimage
71
Corporate social responsibility
70
Corporate Social Responsibility
69
Share price
68
Großbritannien
64
United Kingdom
64
Personality psychology
63
Persönlichkeitspsychologie
63
Anlageverhalten
61
Behavioural finance
61
Brand architecture
60
more ...
less ...
Online availability
All
Undetermined
444
Free
19
Type of publication
All
Article
991
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1,024
Collection of articles of several authors
33
Sammelwerk
33
Case study
10
Fallstudie
10
Conference paper
6
Konferenzbeitrag
6
Festschrift
4
Mehrbändiges Werk
3
Multi-volume publication
3
Aufsatzsammlung
2
Konferenzschrift
2
Conference proceedings
1
more ...
less ...
Language
All
English
Spanish
Author
All
Balmer, John M. T.
13
Powell, Shaun M.
11
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
7
Ind, Nicholas
7
Johnson, Lester W.
6
Kernstock, Joachim
6
Miller, Dale
6
Abratt, Russell
5
Golob, Urša
5
Iglesias, Oriol
5
Keller, Kevin Lane
5
Melewar, T. C.
5
Piehler, Rico
5
Spears, Nancy
5
Wiedmann, Klaus-Peter
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
Burghausen, Mario
4
Butcher, Luke
4
Davies, Mark A. P.
4
Gil Saura, Irene
4
Grappi, Silvia
4
Grohmann, Bianca
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Jones, Richard
4
Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Urde, Mats
4
Valette-Florence, Pierre
4
Walkshäusl, Christian
4
Abimbola, Temi
3
Bajde, Domen
3
Bang, Nguyen
3
Belk, Russell W.
3
Biedenbach, Galina
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of consumer behaviour : an international research review
The journal of asset management
The journal of brand management : an international journal
Journal of business research : JBR
2,217
Journal of retailing and consumer services
1,966
Finance research letters
784
International journal of consumer studies
765
International journal of hospitality management
765
Psychology & marketing
681
Journal of banking & finance
614
International review of financial analysis
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
Applied economics
536
The journal of finance : the journal of the American Finance Association
515
Applied economics letters
506
Management science : journal of the Institute for Operations Research and the Management Sciences
503
The journal of product & brand management
494
Journal of financial economics
490
Pacific-Basin finance journal
467
International review of economics & finance : IREF
436
Asia Pacific journal of marketing and logistics
413
European journal of marketing : EJM
399
Economics letters
383
Journal of marketing research : JMR
371
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Cogent business & management
347
The review of financial studies
346
Journal of marketing
341
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
337
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Energy economics
329
Journal of international consumer marketing
328
Applied financial economics
325
Journal of marketing communications
325
Journal of retailing
323
The North American journal of economics and finance : a journal of financial economics studies
311
Journal of financial and quantitative analysis : JFQA
310
Marketing letters : a journal of research in marketing
310
International journal of retail & distribution management
307
Journal of the Academy of Marketing Science
307
more ...
less ...
Source
All
ECONIS (ZBW)
1,024
Showing
1
-
10
of
1,024
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
6
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
7
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->