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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Personality psychology"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
Personality psychology
Konsumentenverhalten
657
Brand management
595
Brand image
390
Markenimage
390
Brand
300
Markenartikel
298
Portfolio selection
258
Portfolio-Management
258
USA
166
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166
Capital income
141
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141
Beziehungsmarketing
127
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127
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91
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80
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Persönlichkeitspsychologie
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937
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Balmer, John M. T.
13
Powell, Shaun M.
11
Merrilees, Bill
9
Burmann, Christoph
7
Grace, Debra
7
Ind, Nicholas
7
Johnson, Lester W.
6
Kernstock, Joachim
6
Miller, Dale
6
Abratt, Russell
5
Golob, Urša
5
Iglesias, Oriol
5
Keller, Kevin Lane
5
Melewar, T. C.
5
Piehler, Rico
5
Spears, Nancy
5
Wiedmann, Klaus-Peter
5
Zarantonello, Lia
5
Baxter, Stacey M.
4
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4
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4
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4
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Hassan, Louise M.
4
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Jones, Richard
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Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Urde, Mats
4
Valette-Florence, Pierre
4
Abimbola, Temi
3
Bajde, Domen
3
Bang, Nguyen
3
Belk, Russell W.
3
Biedenbach, Galina
3
Buchanan-Oliver, Margo
3
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of consumer behaviour : an international research review
The journal of asset management
The journal of brand management : an international journal
Journal of business research : JBR
2,285
Journal of retailing and consumer services
1,978
International journal of hospitality management
796
International journal of consumer studies
765
Psychology & marketing
700
Journal of consumer research : JCR ; an interdisciplinary bimonthly
627
The journal of product & brand management
496
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
404
Journal of business ethics : JOBE
376
Journal of marketing research : JMR
376
Journal of marketing management : MM
366
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Tourism management : research, policies, practice
356
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Cogent business & management
348
Journal of travel and tourism marketing
343
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Journal of international consumer marketing
329
Journal of marketing communications
328
Journal of marketing
326
Journal of retailing
323
Journal of economic psychology : research in economic psychology and behavioral economics
319
Marketing letters : a journal of research in marketing
314
International journal of retail & distribution management
307
Journal of fashion marketing and management
307
International journal of contemporary hospitality management
304
Journal of the Academy of Marketing Science
301
The international review of retail, distribution and consumer research
298
The journal of consumer marketing
295
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
293
Marketing intelligence & planning
287
Technological forecasting & social change : an international journal
281
The journal of services marketing
280
Journal of hospitality marketing & management
264
Young consumers : insight and ideas for responsible marketers
245
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
244
Food policy : economics planning and politics of food and agriculture
243
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ECONIS (ZBW)
970
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1
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970
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
6
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
Saved in:
7
From Dr. Seuss to Barbie's cancellation : brand's institutional work in response to changed market logics
Aboelenien, Aya
;
Nguyen, Chau Minh
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10014511508
Saved in:
8
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
9
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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